You Had Me At "Welcome!"

I've just returned from a four day business trip to Memphis.  I stayed at the Memphis Downtown Sheraton (which at one time was a Marriott property). Sheraton Memphis

One word about the service:  Exceptional

From check in to check out everybody from the front desk the the valet to the bellmen to the folks that cleaned the rooms and served the food. It was the very best I've experienced.

Sure, most folks in the hospitality industry get it when it comes to customer service and they say, "Good morning!" and they say, "Yes sir!" but rarely have I run into so many people who simply opened up and...talked.  They talked about their jobs, their family their work, their church. They took time to have a conversation with a complete stranger.

One of the employees and I talked about the Memphis economy and how it feels like it's passing many by. "I'm not complaining but it's rough Michael. Really tough to make ends meet and I work two jobs."

I listened.  At the end of our brief conversation he said. "Mr. Libbie, thank you for listening and for caring. I really feel better."

People...really good people doing really good work, hard work.

It was great to meet every one of them.  It was great to move them out of "hospitalilty workers" and into...people.  Plain folks who are doing the best they can.

How about you?  Your thoughts?  Have you had the opportunity to experience amazing customer service and...at the same time...get a chance to look beyond the name tag?   Let me know?  I'm interested.

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Insight Advertising, Marketing and Communications is a full service advertising agency based in Des Moines and the fuel that powers Insight on Business the Daily Business News Broadcast.

I Forgot!

We are all guilty.  Sometimes the rush of getting back to work, the meetings Man oddthat are scheduled while we were out, the stack of mail on the desk.  I get it However, as a business person when we fail to alter our outgoing voice mail message from "I'm out of the office until the 5th..." and it's now the 9th of the month or we continue to have our email set with an automatic response a day or two past our return.  Well, it's not very professional.

So, a quick tip:

When you sent your voice mail or email notification telling folks you'll be gone place a Post-It Note on your computer screen with a note to yourself reminding you to adjust your messages.  That way the first thing you'll see when getting back to the office is your reminder to...change your message.

Simple...no and it helps solve the issue of being reminded by your boss...that your message is out of date.

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Insight Advertising, Marketing and Communications is a full service advertising agency based in Des Moines and the fuel that powers Insight on Business the Daily Business News Broadcast.

 

Giving Up Twitter!

This week I saw a Facebook Post about a friend who had "given up" on Twitter RejectedTwitter. "I have deleted my Twitter account but will continue Facebook for awhile."

That was followed by several others chiming in saying they "never really got or understood" Twitter.

I understand and that's OK. 

To explain Twitter and the power it holds for news and information doesn't much matter to folks who use social media for...being social. For those of us in business and/or the news world Twitter is a valuable asset.  Spending a few moments rolling through my Twitter TeletypeStream puts me in touch with other business professionals and allows me to digest lots of headline news.

Think of Twitter as an "old school" teletype that used to dominate every newsroom in the nation.  Every few seconds that teletype would spit out the news, weather, markets and more. Twitter is the same thing.  Sure it can be 100% social but it can also be a wonderful tool for business and for news. 

We're here to stay.  Your thoughts?

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Insight Advertising, Marketing and Communicaitions is a full service advertising agency based in Des Moines and the fuel that powers Insight on Business the Daily Business News Broadcast.

 

Is It Missing?

I want to help...really!   Faces Many People

"People do business with people they know and trust." That line has been money in the bank for the myriad of chambers across the country and it's true.  We see each other at functions, business networking events, luncheons...we're all real and we recognize each other.

None of us wear a mask.

So...why would anybody create a LinkedIn Profile and fail to upload their photo?  

Daily I get one or two requests to connect with folks who, for some odd reason, wish to remain...faceless.  I don't get it so maybe you can help me better understand why.

Honest, I really am trying to help.  Take a few moments and fill out your profile. Give me a way to make contact with you...like a phone number or an email...and for crying out loud...upload a quick photo.  Your acceptance, no matter what might be your title, will be much more swift....and serious.

Thanks for letting me vent...and Happy New Year! 

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Insight Advertising, Marketing and Communicaitions is a full service advertising agency based in Des Moines and the fuel that powers Insight on Business the Daily Business News Broadcast.

The New...Radio?

Back in 2007 we were "pioneers" when it came to podcasting and when we moved IOB Card Backfrom our television broadcast on Webcast One Live to 1350 KRNT for our daily business radio broadcast we took the podcast idea with us. Why? Because it's yet another link in the trend of offering news and information to the consumer when he or she wants to access it...not when we want them to get it.

Have a quick listen to the "new radio" that you get to experience on...your time. Oh, and if your business/service isn't podcasting...why?

 

 

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Your Customers Have It Their Way?

During the past several days I've shared a couple of stories on our daily business Woman Shoe Choice broadcast about how McDonald's is attempting to revive sagging sales by shortening their menu, offering customers the opportunity to "build their own burger" and looking at regional menu choices rather than duplicating the same menu nationally.  

And this:

Over the years it's never made sense to me that cable companies sell us 100, 200 or 300 channels when studies tell us that American's watch, at the maximum, 17 channels.  So, if we're only watching 17 channels why do we have to buy 250?  The cable companies are starting to "get it" too and we'll be seeing some experiment with ala cart service.  You only pay for what you want and watch.

These two stories are linked in the reality that consumers are no longer wanting to eat what business is feeding them.  Consumers want more and more choice and if they don't get it...they move on to the business or service that delivers.  If the shoe fits...

This reality is cutting across many verticals.  So, the question you need to answer is this, "What is it that my customers want vs. what I want them to want?"  If you know, great! If you don't know...you better find out...quickly.

Thanks for reading!

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Insight Advertising, Marketing and Communications is a full service advertising agency based in Des Moines and is the fuel for Insight on Businsss the News Hour heard Monday - Friday from 5PM to 6PM on 1350-KRNT with Podcasts here.

 

Contact What?

These are "Stories from the Road" real things that go on...that we could Man odd never make up.

I was visiting with a marketing professional who shared with me a story of a company in the housing/rental business who recently made the decision to stop all Internet, direct and email marketing and focus on, what they call, "Contact Marketing".

I was confused because what I know as "contact marketing" employs some digital efforts so I asked for clarification. "Contact marketing, to these folks, is printing up a bunch of fliers and going out to businesses and leaving them at the front desk or posting them on bulletin boards in grocery stores."

Without a digital presence.

I guess it could be called "Relationship Marketing" IF whomever is doing the legwork takes the time to build a relationship with whomever they are visiting with...but I don't think so because: 

They are selling a commodity.

At some point in my career I want to have discussions with the people who make these kinds of decisions...just to see how they...tick.

Your thoughts?

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Is Politics Good For Business?

Open Numbers 27 Oct 2014Let me be clear, not just business but marketing your product or service via email marketing.  Here is the set up:

Each week we send out an email newsletter with the guest list for our daily business broadcast, Insight on Business the News Hour. (You can take a peek at it here if you wish.)  The system we use, Emma, gives us feedback on how our email newsletter ranks against others using a ten-point scale.  The image here is the response from our October 27th send where it was opened by about 29 percent of the people to whom it was sent.  Now, remember, this is just before the election in November.

This past week we sent out our weekly newsletter and this image is from Open Numbers 25 Nov 2014that mailing.  About 33 percent of the people opened the newsletter and, as you can see the ranking moved from 7.2 to 8.4.

Our take from this?  During the election cycle, and shortly after, there is so much "in-box-email-fatigue" that many folks simply delete, delete, delete.

And, that...if you are marketing using email...is bad for business.  In fact, we'll go out on a limb and suggest that nearly any and all advertising/marketing done during the election cycle is bad for business because so many consumers are...tired.

So, what to do?  That's a great question for you to answer.  Got a tip?

We've got several suggestions but open to what you might think.  Go!

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Oh Those Banner Ads

We're not fans of banner ads mostly because the actual click through rate is lousy and, for the most part, banner ads are major distractions.  And, now Error 404 that some outlets are focusing on "pop-up" banner ads it's really distracting.

However, they are revenue.  And, for folks who create, sell, and push banner advertising we understand.

Our recommendation is that unless the media company is GIVING you the banner ad to make the sale.  Forget about it.  Here's why:

There are better ways to getting consumers to notice your product or service:

  • Engagement - Advertising/Marketing takes work. Simply buying an ad (any ad) can be a waste of time and money if you don't have the engagement behind the advertising.  Talk to your customers...more;
  • Video - When we look at click through rates (CTR) for banner ads it comes in at about 0.11 %. However when you look at the CTR for mobile video a staggering 11.8 %.
  • Native Advertising - This is organic marketing that simply engages the consumer and feels "natural" in the digital stream. We like a bunch and when combined with video...it rocks.

Basic to all of this is that you must know to whom you are marketing. If you know your consumer you can drive more in that direction.  And, in this case if you are selling a specific into a specific market perhaps banner ads will work.  Know thy customer!

Here's a link to the Click Through Rates in Digital Advertising.

Thanks for reading!

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Don't Marry Them!!!

So, should you link your Facebook Page to your Twitter account so each Man Woman Wedding Cake time you post something on Facebook it hits your Twitter Stream.

PLEASE...NO!

We're not purists, but while Facebook and Twitter are both social media channels they are different beasts. In our experience Twitter is more about quick thoughts, news, pushing a blog post, responding to other feeds and learning.  Facebook is, for us, so much more social, friend to friend and...limited.

On Facebook you can ramble on about your thoughts, photos, experiences but on Twitter you've got 140 characters and that means you have to be succinct. 

We think your posts should be separate.  When we're watching the Twitter Stream and a FB Post hits...you know that we know...right?  And a third of the way through your thought you ask us to head to your FB page.

Better that you create your Facebook Post and then distill your thoughts for Twitter. Besides, and we hate to say it...linking up your FB and Twitter Streams...is sorta...lazy.

Succinct?

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