Let's not "beat around the bush" the critical 4th Quarter is nearly here and for many businesses it's make or break time. Are you ready to take advantage of what could be the best quarter of 2016 for just about any business? Let's roll through some opportunity areas:
Traditional Broadcast Media - As they say "Fa-git about it!" It's an election year and if you have not secured your broadcast slots by now...good luck getting airtime between now and November. Many broadcast outlets will bounce your ad in response to political advertising. Make sure you well understand the conditions before you buy.
Traditional Print Media - Depending on what you are selling and even though traditional print media is in a major slump there are still opportunities here with your newspaper. If you are a local business some of the "neighborhood" magazines are still a buy. Word of caution: Remember "Less is More" when it comes to print advertising. Use color, buy at least a half page and be very image focused with a minimum of words...trust us.
Facebook Specials - Start your planning now for your Facebook Ads and Facebook Rewards for your most loyal customers. Make sure your graphics stand out and that the call to action is clear. And, don't bother with a 10% off reward. People don't really start to get motivated unless it is 20% or higher.
Back-Story Blog - You do have a business blog...right? This week start writing down what you are doing to prepare for the 4th Quarter. Give your readers/customers a look behind the scenes as to what is going on as you prepare for THEM a great shopping season. Even if you are not seasonal but a professional business; people love to "look behind the curtain".
Social Media Efforts - Planning is key. First you must know WHERE your target market is spending time. If your target is young consumers try Snapchat and Instagram. Don't forget about targeted geo-marketing using digital and if you don't have an active social media presence now is the time to start...like today.
YouTube - If you can't buy television time because of the election cycle...create your own television station on YouTube and share your creative videos across several social media channels. You won't get the coverage but...it can build sales.
Customer Satisfaction Surveys - The business that cares about how they meet or exceed their customers needs wins. Look, all you have to do is ask. Use your email list of customers (you have one right) and design a quick survey and in that survey do not forget to have at least one "call to action", "If you were pleased with our service what is it we can do for you now to help you and make your day better?" Gotta ask for the order.
Website Update - Update your website with images of fall and change some wording around. Remember, even on your website you should have a call to action...
There are all kinds of ways to take advantage of the 4th Quarter but it takes time and effort. This is not an exhaustive list...but it's enough to get you started.
Thanks for reading!