A new, snappy campaign for our friends at Calcium Products rolled out the first week of November. In a nutshell Calcium Products has been battling a quality issue for years. The quality of their agricultural liming agent SuperCal 98G is far superior to most on the market and producers get confused when agronomists tell farmers they need to put tons of traditional ag-lime on their fields vs. just a few hundred poundsof SuperCal 98G.
The same goes with gypsum a great source of sulfur in the sulfate form. Some companies out there have created a "synthetic gypsum" and they also recommend tons of product vs. a few hundred pounds of SuperCal SO4. Why? Again it's about quality and purity.
So...When Less is Best was born.
The campaign starts out by suggesting that "more" is not always....better. More traffic, more pancakes, more...cats.
It will be fun to watch and see if farmers include their own "When Less is Best" story. We're proud to be part of the promotion effort and thought you might be interested in a fun campaign that can help farmers make a difference in their yields.
You can follow them on Twitter @WhenLessIsBest or here is their link to Facebook. Maybe you've got a story to share? When Less Is Best...
Comments