Insight on Business

Reinventing Yourself Part Two - Claire Celsi & Business News

Welcome to Friday! (Only two more working days 'til...Monday!)  Or, at least that's the way you feel when you own your own business.  It's a side to ownership...many don't realize.  Welcome to Insight on Business the radio show about advertising, marketing, business trends and the people who work to open up new companies...or attempt to retain and expand their market share.  We draw on nearly thirty-years of professional sales, advertising and broadcasting experience...glad to have you with us.

IF...you missed the live show from today...you can see, and listen if YOU CLICK right here.

Insight on Business is part of Des Moines Local...Live! and can be heard daily, Monday - Friday from 12:30p - 2:00p Central on http://www.MacsWorldLive.com. We're nearly two-dozen passionate people sharing our love for what we do.  And, we're glad you found us!

Today is Part Two of Reinventing Yourself.  We figured, given the economy and what's been happening, that we might gather the stories of a couple of folks who have gone through this adventure and what they are doing.  Yesterday we spoke with Thomas Allen who quit his job as a writer and editor for a respected magazine and decided to "go it alone".

Today we're visiting with Claire Celsi a well known public relations professional known to many as The Public Relations Princess who, up until six weeks ago worked for one of the regions best known advertising agencies.  But, then cam "downsizing" and Claire has been forced to "reinvent" herself.  Come and learn from a PR pro what she's had to do...to get noticed, find work and still keep her amazing sense of humor!  Claire Celsi...today on Insight on Business.

In addition we're following some other business, marketing stories:

• Internet Radio - So just how "real" is this thing?  We've got a surprise.
• The "Service Industry" - An inability to...serve?  We'll talk about it.
• Commercial Real Estate - What's coming, and what's up with this industry? 

Come on by for a view...and a listen.  We're on today from 12:30p - 2:00p Central on Macs World Live (here is that link) all part of Des Moines Local....Live!

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

 

 

 

Reinventing Yourself with Thomas Allen

Insight on Business is the newest business radio show dedicated to helping folks keep or start their business.  (What a concept huh?)We're all about advertising, marketing and finding new ways to communicate with the public...the consumer base.  We draw on over 30 years of professional marketing and advertising experience and bring it to you daily, Monday - Friday from 12:30p to 2:00p Central Time on Macs World Live.  Go ahead, click here to see.  We're part of a group of passionate people known as Des Moines Local...Live.  Here is that link.

On the show today we're going to visit with Thomas Allen about reinventing.  Thomas and I go back several years when he was working for a client, Heartland Communications Group out of Fort Dodge.  Thomas was the Executive Editor for The Iowa Sportsman until this spring when he made the decision to leave and take his love for the outdoors in a different direction as a freelance writer, radio talk show host and expert on hunting and fishing. 

It's not been easy.  But we'll talk about motivation, dreaming and doing...and perhaps give you some insight on the long road of "going it alone".  Thomas Allen today at 12:30p Central.  Just head to www.MacsWorldLive.com and we'll be right there.

In other business/marketing news and stories we'll look at:

• Website Chatter - Two important thoughts about being on-line.
• Advertising Budgets - How much should you allow?  You might be shocked.
• Commercial Real Estate - Has the "other shoe" dropped?

Lots going on today and we hope you'll join us for the conversation.  You can learn more about us at www.InsightCubed.com, follow us during and around the show on Twitter: @MichaelLibbie and...we've added phones in the studio.  We'll talk about that too.

Insight on Busines today at 12:30p Central...it's all live...and it's part of Des Moines Local...Live.

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

 

Producing A Radio Show...May 27

Insight on Business is all about advertising, marketing and learning.  Each day, Monday - Friday from 12:30p until 2:00p we talk...business.  We're part of Des Moines Local...Live which can be seen and heard at Mac's World Live.  Here is that link.

Last night at an open house for a new business I was asked what goes into writing, producing and hosting a radio show.  It's a one word answer:  "Hours".  I threw a timer on it yesterday morning as I sat down to write the show...and the daily post that goes with it.  (Now, remember, the show is 90 minutes long.)  From start to finish the "back-end" of the show took about four hours.  And, that's pretty standard.  So...just another reason that around our Insight Advertising, my day usually starts at 5am.  Yikes!  Connect with us...during and after the show on Twitter @MichaelLibbie.

On the show today...

We're talking Business Ethics with Rabbi Aaron Schwarzbaum.  Say what?!?!?!   Yep, prior to becoming the rabbi at Beth El Jacob, the Orthodox Jewish Congregation of Iowa, Aaron has been involved in several projects.  Like he says, "I've not spent my entire life preaching...but mostly teaching."  So, does religion mix with business?  When is it OK to lie?  Can a person be in sales...and still "keep the faith"?  We'll take a look at what the Bible says about business...  And...yep it speaks to that topic.

This should be an interesting intervew and we hope you'll join us, Rabbi Aaron Schwarzbaum today on Insight on Business.  Did we mention he is also a Chaplain for the Des Moines Police Department?  We'll be good...honest.

Also we'll be talking with Pat Dix.  Pat is the noon-time news host on WHO TV-13 here in Des Moines.  I've been fortunate to have been a guest on his show several times.  He'll be in to talk about the "back-end" of televison broadcasting.  We'll talk about the challenges televison is having and what it's like to be a new Daddy...of twins yet!

Pat Dix...today on Insight on Business.

Two great guests...and lots of business information.

In addition, we're talking about:

• Website Changes - What size if your current site and should you change?
• Consumer Confidence - So are customers feeling better these days?

Thanks for reading and for listening and for watching.  We're part of Des Moines Local...Live broadcasting today at 12:30p Central on Mac's World Live.  Come on by!

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

 

Marketing My Business & Yours with Tiffany Menke

Welcome to Insight on Business one of the fastest growing radio shows in the country.  How do we know that?  Well, last week we started with ZERO listeners and viewers.  By the end of the week over 500 people had tuned in.  Now, you might be thinking, "Hey, that's nothing!"  But, not true...if YOU had the opportunity to speak in front of 500 people at a business seminar...wouldn't you be pleased?

We are...

We're part of Des Moines Local...Live a collection of some 20 different people sharing their passion on www.MacWorldLive.com and we're glad you are with us.   To view the show & listen (which we do daily Monday - Friday from 12:30p to 2:00p Central) all you need to do is FOLLOW THIS LINK...and you're there.

On the show today is Tiffany Menke (r) and Jeana Schultz.  Tiffany is the Executive Director of the Urbandale Chamber of Commerce and Jeana is the Program Director.   And, nope...this isn't a plug about chamber events.  What it is will be a discussion about marketing a business at the same time we're marketing others.  Confusing?

Nope...here is the story line:  Each business that is associated with a Chamber of Commerce is marketing themselves outside of the chamber membership.  We all do it.  But...while you are marketing yourself, every Chamber in the nation is busy marketing you...and the Chamber.   How would you like that job?

Maybe we understand that role better than most because we're also involved in the same program.  Our duel job is to market our clients to the consumer base while still marketing our advertising agency to potential clients.  Once more...we...like any Chamber need to pay attention to retention issues.  In other words we can't get so hung up on marketing our agency that we forget about taking care of our clients.

The Chamber of Commerce has the same issue...but lots and lots more folks and public to satisfy.  It's a side of the Chamber you may not have thought about it and we're bringing it to you today at 12:30 with Insight on Business.

Other items we're talking about that should be of interest to you:

• Gender Marketing - Just how important is it and how do you know?
• Food Waste in America - It might surprise you just how much we're tossing.
• On Line Sales - Why you need to get in the game.

Join us at 12:30 Central.  All you need to make that happen is head to Mac's World Live (Just click on the link!).  We're part of Des Moines Local....Live and glad to have you with us.  To reach us on Twitter just hit @MichaelLibbie and we'll take your comments and questions there.  Simple huh?

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

 

 

 

Welcome to Summer & Remembering...

We're off the air today...it's Memorial Day 2009.  It is also the official start to Summer 2009.  The two events have so much in common but at the same time they are so different.  So...just a thought about the day...before we march off to the grill

Maybe it's my age...I remember growing up and calling this day, "Decoration Day".  I was born five years after World War II and the memories of parades, flags and decorated bikes are lasting.  My mother and father (He spent over three years in the Navy, Pacific Theater) always made sure we were part of Decoration Day.  They wanted to make sure we took part.

For the kids, it was popular back then to "Play War" with real looking weapons, pine cones as grenades and uniforms, purchased from Army/Navy Surplus Stores.  But on this day we would put away our toy guns, old steel helmets  scuffed boots and...remember. 

As a child it was difficult and a little confusing.  When we were busy "killing Germans" in the sandbox or in the woods near the house we all got back up to fight another day.  I often wonder what the veterans thought of us...or if it mattered.  I never remember a time when we were told not to continue our "war" because it wasn't politically correct.  Those that experienced the real horror of war, who where on the ships, in the fox holes and on the beaches didn't mind our games.  What a difference a generation makes.

But, this isn't just about war and conflict and remembering...it's also about summer and kids and enjoying the first holiday of the season. It's about grilling and laughing and fishing and having an extra beer on Sunday night...because on Monday we're "off duty". 

It's about the promise of a new season.  That carefree time of year when shorts, t-shirts (and less) become the fashion.  It's OK now to wear "white pants" and switch our hats to straw.  It's time to forget minus twenty degrees and winds that whip the snow into deep drifts...

It's summer.

And, it's Memorial Day.

It's a day when the horror of war collides with the freedom of a season.  Amazing when you stop to think about it...

We'll be back tomorrow at 12:30PM Central with Insight on Business all part of Des Moines Local...Live on www.MacsWorldLive.com.  Have a great day and thanks for listening...and reading.

Michael P. Libbie - Host - Insight on Business the live radio show dealing with advertising, marketing, public relations and business practices to help you win...even in this economy. 

Week One of Insight on Business...Life Changing

What an amazing week.  When I cranked open the microphone this past Monday afternoon I had no idea of the change of direction all of this would take.  It's not that I'm not naive.  I'd put several terrestrial radio stations on the air during my broadcast career...but this was something brand new.  It was Internet Radio, working in a co-op of people some who have never sat in a studio in their lives.  The pressure on me was huge...I can not, for a moment, even consider what they must have been feeling.

But we got through it.

Des Moines Local...Live has finished our first week of broadcasting.  We're a very divergent group.  Some host just an hour a week, others do 90 minutes a day.  I'm in the 90 minutes a day group.  That means find guests, write the show, write this post, drive traffic through Twitter, talk to potential advertisers, hold meetings with the other members of the Co-Op...deal with new equipment and new technology. 

But...we did it.  And, on we go..marching into the future and trying to be realistic at the same time.  But...the numbers are already astounding.  Hundreds of people have tuned in this week.  Hundreds from all over the globe.  Some for just a few minutes...others for one of our shows...yet others who have adopted us and have become regulars.  Already.

It was only fitting that our show today featured Mike Sansone (above with Angela Maiers and Moriah Lut-Tveite) of ConverStations.  He's the guy who started our advertising agency down this road of Social Media.  And, today, we're neck deep in a major project.  So, thanks Mike..and J. Michael McKoy...and Amy Main and "Rooster" and all the folks behind the scenes that make this happen.

Let's see what next week brings...

Michael Libbie - Insight on Business part of Des Moines Local Live... on www.macsworldlive.com Monday - Friday 12:30p to 2:00p Central Time.

 

Mike Sansone and Business Blogging Today - Friday, May 22

Welcome to Insight on Business a creation of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  This is the Internet Radio Show post where we help you connect with great ideas that will impact your sales and marketing efforts.  We're on every day, Monday - Friday from 12:30PM to 2:00PM Central Time on www.MacsWorldLive.com.  We're part of Des Moines Local Live a brand new group of people willing to share our passion with you...

On the show today...

Mike Sansone is the principal of ConverStations and fondly known as the "Don" of "The Des Moines BlogaNostra".  Mike is the man who put our advertising agency on the road to Business Blogging and today many of our clients are successfully using social media and business blogs to listen to their customers.  Mike strongly believes that BLOGS give business and consumers a connection to build communication and because "people still buy from people" the business blog extends your marketing footprint and allows communication to be a two-way street.

Mike will talk about Blogging Basics, how to get started and how to keep motivated.  We'll talk about building community through business blogs and we'll talk about the need to take ownership of your conversation.  How can you use the business blog to not only connect but to build new products and services the public, your customers, are demanding.  He'll also share with you what it takes to build and maintain a successful business blog.

Hey, it doesn't matter if you "think" you know it all...or if you are brand new to the idea...Mike Sansone has the knowledge that will help you soar.  We know he has helped us...and we are grateful.  Mike Sansone today on Insight on Business here at www.macsworldlive.com.

Along with Mike we'll have Angela Maiers in the studio.  Angela is the principal of Maiers Educational Services and has used social media and blogging to build her brand and her business.  A twenty-year educational professional Angela connects teachers with new and innovative tools to help kids learn...while still teaching...teachers. We'll talk, on practical terms, what blogging has meant to her ability to get found..and get hired.  How she uses her social media tools to reach out and connect in conversation with clients, kids, teachers and parents.  Mike and I can talk all day about why you should blog and use social media.  Angela will put the talk into solid examples of how powerful this is.  Angela Maiers today on Insight on Business!

In addition to Mike and Angela we're following a number of other stories that should impact your professional career and/or business:

• Yesterday we taped a show for The Iowa Journal about Social Media and "Beyond e-mail" with Paul Yeager and Mike Templeton of the Iowa Hospital Association.  Here is a sample.  And we'll tell you more.
• Is it Sexy...or Smart...or both?  We couldn't pass up the opportunity that Plaid Skirt Marketing is giving us. So we're talking about duality and mixed messages in marketing.
• Brand Building...who is the responsible party?  A soft drink machine? We'll talk about it and expand on what we've written.

Insight on Business part of Des Moines Local...Live.  Connect with us on Twitter @MichaelLibbie during the show and all week long.  Come by our site at www.InsightCubed.com  But, better yet you can see and hear the show live at www.macsworldlive.com come on by at 12:30 Central today!

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.com and head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

 

The Next Big Thing? Co-Working with Daniel Shipton

Welcome to Insight on Business the daily (Monday - Friday) Internet Radio show dedicated to business.  We had some "tech issues" yesterday that we believe have been worked out.  When anything starts up...bound to have something come up.  You can join us today at 12:30PM Central Time. We're part of Des Moines Local Live which is part of Macs World Live dot com.  Or www.MacsWorldLive.com   Internet radio...who would have thought?

We talk about marketing and advertising, new business practices and the good, bad and ugly of the advertising world.  So, what's up today?

Co-Working that's what.

Our guest today is Daniel Shipton the brains behind Impromptu Studio in Downtown Des Moines.  Think a business incubator on steroids!  The idea is to give individuals the culture and the resources to start and grow a business.  And, my friend Daniel Shipton figured out, long ago, that sharing office space and the costs associated with an office while having loads of "idea people" around just made sense.

So, Impromptu Studio was born.  We'll talk about this business model, the connections he's made and what the future might hold as an economic boost to other parts of the economy.  We'll also talk about how this model might work for existing companies seeking dynamic change.  Daniel Shipton...today at 12:30p Central on Insight on Business.

We're also following these stories,

• One of the "dark sides" of the Internet is phony reporting.  We learned about that this week as the stories spread about the "death" of Patrick Swayze fueled by Twitter.  The real story was...he didn't.  But that didn't keep the Twits on Twitter hammering the story.  It gives social media a bad name.  Here is the story from Gawker.
• When you post photos on social media sites such as MySpace and Facebook but then in a more sober moment decided to remove them.  Do they get removed or do they linger.  A new study says...they stay put for an uncomfortable period of time.  Bottom line...if in doubt...don't.  Here is the story from Mashable.
• And...just for fun a little trivia about the 15th largest home in the United States...and who owns it.

Along the way we'll share our advertising and marketing advice, interact with our listeners in the Chat and on Twitter @MichaelLibbie.  Come on by www.MacsWorldLive.comfor Insight on Business today at 12:30PM Central.

Insight on Business is proudly sponsored by:

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

AquaFuzion of Iowa- So, what's in your water?  Should be just....water.  And, with AquaFuzion of Iowa that's just what you get.  Pure water, clean water everyday with the General Electric Pro-Elite Water System.  Oh...and bottled water.  Forget about it!  Why have the high prices and waste?  Here is the link for more!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com

Thanks for reading, listening and watching.  Join us at 12:30PM Central on www.macsworldlive.compart of Des Moines Local Live!

 

Michael Hope and Terrestrial Radio

Welcome to a brand new tool that we hope will keep you up to speed on our daily Internet Radio Show, Insight on Business which airs Monday - Friday at 12:30p Central Time. It's all part of Des Moines Local - Live which is also part of Mac's World Live.  (OK...somebody tell me we have a branding issue...)  This daily update will tell you about the show, our guests and give you links to some of the stories we're covering.  And at the bottom we've got links to the "sponsors" of the show. (Actually nobody is paying to play right now...so if you want in...we can accept two more folks.)

Our special guest today is long-time radio salesman Michael Hope.  Michael is the National Sales Manager & Senior Marketing Consultant at Citadel Communications Radio Group of Des Moines.  It, in a way, is fitting that Michael is the first guest on an Internet Talk Radio show about business and advertising.  My tie to terrestrial radio and television goes back decades so I've got a soft spot for that which "learned me the ropes".

Michael and I will talk about the challenges facing radio markets everywhere, how to really understand radio advertising, reach and frequency.  We'll talk about the new offerings his company has and what makes radio advertising such a creative medium - what works...and what doesn't.  And YOU are invited to listen in and see us at the same time. 

We've got a short "what if" story about going to work.  Today, on my way to an 8AM meeting I was taking notice of the number of vehicles, no doubt headed to work, carrying only one person.  Hundreds, if not thousands of cars and trucks hauling just one individual.  With fuel at $2.19 and projected to reach nearly $3.00 this summer isn't that a waste?  We'll talk a bit about it.

And, speaking of cars...In other business news we're following, I've got an interesting story about a local car dealer, Hummel's Nissan and what they did...right.  Sure, it was after a mistake...but they did the right thing and we're talking about it.  It's our way of celebrating the good stuff that comes around every once-in-awhile.

 

And, we're going to talk about failure...real and perceived when it comes to Public Relations Events and Trade Shows.  What seems to be failure might really be success.  It's an interesting way to look at event marketing.

Business News, Michael Hope and the "Challenge of Terrestrial Radio" today at 12:30p Central.  Once again, here is the link so you can listen using your computer.  We're, for the moment, on U-Stream.  Hey, it's a start!

Insight on Business with Michael Libbie is brought to you by:

AquaFuzion of Iowa- You've got a right to clean fresh water...everyday.  Now the General Electric Pro-Elite Water System and Aaron from AquaFuzion of Iowa can deliver.  Make a contact and learn more by clicking here.

SpotGone! by NatraTurf- If you own a dog...you've got lawn spots.  Now with SpotGone! you can fix that problems and also repair lawns damaged by "winter kill" and salt.  SpotGone! an all natural, safe and organic product that contains no dyes, chemicals or foreign grass seed.  Learn more by clicking here.

Iowa Department of Agriculture and the Emerald Ash Borer Project - The Emerald Ashe Borer has done millions of dollars of damage to trees in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin...and it may be headed to Iowa.  Learn more by visiting the Iowa Tree Pests Website.

Thanks for reading, listening and taking part in this new venture! - Michael Libbie where you can follow us on Twitter @MichaelLibbie or visit our advertising agency website, www.InsightCubed.com