Insight on Business

Got Pets? Today Cathy Erickson - August 31

Welcome to Insight on Business and the last day of August, 2009.  Where in the world did that month go?  Insight on Business is a daily radio show with a focus on advertising, marketing and consumer trends.  We're on daily Monday - Friday as part of Des Moines Local...LIVE and you can hear us starting at 12:30 on www.MacsWorldLive.com.

If you missed the LIVE show, no problem, here is the RE-BROADCAST!

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and we are responsible for its content.  You can keep up with us before, during or after the show on Twitter, @MichaelLibbie or @InsightADV.

We're excited...can you tell?  On the show today another "shy" broadcaster!  We're making welcome Cathy Erickson who has built a successful company doing...pet shows!  The Great Iowa Pet Expo has now turned into the GREAT Pet Expo of Indianapolis and the Pet Expo of St. Louis.  Well done.  We'll visit with Cathy about why she figured this was a niche she should follow, the early beginnings of the adventure and her tips for successful marketing of her business and what she offers to people who want to put themselves in front of pet industry consumers.  Cathy Erickson...today on Insight on Business!

OK Cathy..where is the dog?

In addition we'll be following some late breaking advertising and marketing news taking a look at Chrysler and how they are attempting to build brand with new images even as they have cut ad spending due to their bankruptcy.  What impact will Fiat have?  We'll talk about it.

Microsoft is going after Apple.  You remember those great ads from Apple telling anybody who would listen that PC's were crash prone and just "less hip"than Apple?  Microsoft is coming back with "price sells".  Good news and bad...we'll talk about it. Here is the article from the New York Times.

Sixty-Five percent of the Super Bowl ads are sold!  Expect the usual players...but there may be room for new folks as the prices remain pretty good.  AdWeek has this story.

What was the biggest story out of the Daytime Emmy Awards last night?  We'll tell you.

Have you been able to "barter" for ads? Why not.  Media shops are reporting a 30 to 40 per-cent increase in the world of barter.  Might not be a bad idea.  Here is the story!

All this and more today on Insight on Business...join us at 12:30 Central?

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

 

 

 

 

 

 

The Press Release Issue & Marketing News - August 28

It's FRIDAY and if it's 12:30 Central it is also time for Insight on Business this nations only daily, live, 90-minute radio show about advertising, marketing and consumer trends.  Each day, Monday - Friday we're on as part of Des Moines Local...LIVE talking about the latest news from the advertising world and then offering you our take and tips to help you with your next campaign.  We're heard on www.MacsWorldLive.com.  Join us?

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and you can keep up with us on Twitter before during or after the show, @MichaelLibbie or @InsightADV.

On the show today we'll tell you a real life story about proof-reading.  And give you an example of why it's important to have somebody NOT involved in the creative do the proofing.  This could have been much worse...

Yesterday we didn't get into the discussion about dealing with people who always find fault...in somebody else.  We'll share a real world story about being responsible and what happens when you're not.

When should you go out and correct the Press?  We'll give you our thoughts on how to best make that happen and how to construct a press release that has impact but doesn't get "over the top".

If you happen to own a restaurant or know somebody that does?  We saw this piece yesterday but didn't get to it.  It's by Andy Sernovitzand SmartBlog for Social Media.  Enjoy five ways to create a buzz in the restaurant business.

The numbers are really amazing.  According the Advertising Age more than 80% of Americans use Social Media.  The headline is more than 4 out of 5 of Americans are active either creating or participating in or reading some sort of social content at least once a month.  Here is the report.

Anybody read the piece in USA Today about Ford Motor Company?  Not only that but the article gives some amazing stats regarding social media.  I know...it's a fad.  Here is the article.

We take no joy in sharing with you that this nation's newspaper industry has gone from bad to worse as advertising sales for the second quarter of 2009 dipped by 29%.  Here is the story from Forbes.  Is there a bottom?  We'll talk about it.

 

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

 

 

 

Consumer Trends & Advertising News - August 27

Hello and welcome back to Insight on Business the daily, live radio talk show dedicated to helping you learn more about advertising, marketing and consumer trends.  It's the best "free advice" on the radio and we're glad you found us.  We are part of Des Moines Local...LIVE and you can hear us daily Monday - Friday starting at 12:30 Central on www.MacsWorldLive.com.

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and you can keep up with us before during or after the show on Twitter:  @MichaelLibbieor @InsightADV

On the show today?  I am going to share with you a true story about attempting to get a new product off the ground when your focus is elsewhere.  The focus is from a recent meeting with a potential client.  I, honestly, learned more than they did.  I'll tell you about it.

The issue of using trained voices in television and radio commercials got me so wound up that we wrote about it on our Agency Blog.  We'll do a follow up on Voice Talent and ask again, "Does The Voice Match Your Brand?".  Here is the link to that story.

A shout out to Brent from Omaha who sent us a neat article by Danny Brown, "Why You Matter".  A good read...and like Brent said..."Sounds like you (us) wrote it."  We didn't but it's something we talk about all the time.  It's not the numbers it's the conversation!  Thanks Brent!  And...Danny, don't you love it when folks agree?

Are Tweetups..dead, dying or is it just the Summer?  We'll talk about it.

I just accepted a speaking engagement in Creston slated for next month.  I got an interesting e-mail back.  They want to know what I want to know about them...  Cudos!  We'll talk about how important that is for a speaker.

Yesterday we talked about this...and today this article appears in Economist.com (what you guys listening in?).  If you remember the discussion from yesterday it was about the best idea for your company growth.  Do you cut R&D to save money or do you plow ahead and take new products to the consumer?  We opted to plow ahead because if you don't somebody else will.  I swear they were listening in.  Have a read!

Stuart Woollard has a great article about "Beware of Breaching Unwritten Contracts" from Sterling Performance.  He talks about layoffs and cuts in workforce numbers and what you as a leader need to share with your people if you ever want to build again.  Good stuff.

I had a lesson today in ethics...I want to share with you a story about what should be done when faced with a person that, for all the goodness in them, they simply can not keep from blaming others for failure.  I think you'll enjoy it and learn a little something.

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

 

 

 

 

 

Advertising News & Information - August 26

Welcome to Insight on Business, this nation's only daily, live radio talk show that goes on for 90-minutes with a focus on advertising and marketing.  We preach the Good News and information on consumer trends, advertising ideas and tips in an effort to share our experience to help your business grow and prosper.   Can we get an "Amen!"?   We're on Monday - Friday starting at 12:30 Central and we're part of 24 broadcasters who make up Des Moines Local...LIVE heard on www.MacsWorldLive.com.  Come on by?

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and you can keep up with us on Twitter before, during and after the show @MichaelLibbie or @InsightADV.

On the show today we're going to talk about e-mail marketing with newsletters.  Why?  Because so many people are missing the mark.  For example today we received a piece from Karl Chevrolet just north of Des Moines.  What could have been a really neat piece about who they are, what they stand for and a brief focus on a section of their dealership was, instead, a flier with photos of cars and prices.  Could that have been part of the campaign?  Sure but making it first we think wasn't what people want.  So, we'll share some tips.

Writer Elizabeth Walker has a real story that takes off the old Hot Dog Vendor story so many of you have heard before.  Good stuff and we'll talk about it.

Do any public speaking?  How about doing presentations to your employees, fellow staff members?  We thought this article from Carmine Gallo was spot on.  It's our way to sharing his thoughts and our commentary on how easy it is to fail in front of your audience.  Yikes!

The voice behind your radio or television ads...does it match your brand?  We've got a real life story about a local Des Moines Business.  We can't tell you who...but it really doesn't matter because the story is just too fun.  Maybe you'll pick up the tip? 

I was on the phone this morning in a long conversation with a fellow marketer who is having trouble getting her BLOG up and running.  We talked about her barriers and what she might do to get "Over the Hump".  We'll share those ideas with you too.

Selling products on-line means...selling them on-line.  I've got a real life story for you about a former client who is now seeing the light.  I'll tell you what she did before she woke up to the reality of actually allowing her customers to buy...on their time.

 

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

 

 

 

 

The "N-Word", Cutting Costs and More - August 25

Welcome back to Insight on Business, this nation's only daily, live radio talk show with a focus on advertising, marketing and consumer trends.  Each day, Monday - Friday we take a look at the stories that are making marketing news and share them with you along with our commentary on how you might take a look at new ideas for your next marketing or advertising campaign.  We're part of Des Moines Local...LIVE and you can hear us, starting at 12:30 Central on www.MacsWorldLive.com.

A note to our listeners.  We're really sorry about the inability to watch or listen to the archived shows.  We've been on this for several weeks but no resolution.  We hope to move to another platform, and away from Ustream, in the next week or so.  Again, we're sorry. Ustream has no answers as to why...and we don't either. 

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and you can keep up with us before, during or after the show on Twitter, @MichaelLibbie or @InsightADV.

On the show today we're going to talk about this article from Business Week and the thought about selling assets to buy more time for your company.  If you are going to cut costs...this may be a good idea or...it might spell disaster.  We'll talk about it.

In Moo News, our attempt to get folks to understand a little more about agriculture...after all we do broadcast from an agricultural state...we'll talk about getting consumers used to the "Real Cost of Food".  Our nation is hooked on cheap food...but with new sustainable practices coming...those costs may go up.  We'll reference the article from Time.

Iowa State and the University of Iowa were both quoted as being upset by the recent consumer idea from Budweiser to distribute beer cans of Bud Light into college towns.  Well, now the TFC (Federal Trade Commission) is looking into the complaints.  What is the lesson for them...and you?  Here is the article from The Wall Street Journal.

Meet Edward Lewis!  He was at the Iowa State Fair every day for 10 hours a day or more.  That's at least 110 hours of walking around the fair with an Iowa flag.  Why did he do it?  We'll tell you and we'll also share his horror at the "N-Word".  We thought it was an amazing story so we wrote about it this morning in our Advertising Agency Blog.

Do you Tweet?  Do you want to know how to figure your ROI?  We don't blame you.  Here is one way from our friend Jennifer Van Grove.

Speaking about the "VANS" of the world.  The mayor of Urbandale Bob Andewig, who comes from Pella (what happened to the Van Andewigs?) is celebrating a birthday tomorrow.  Some thoughts on that and on Urbandale and the Little League World Series, volunteering and more.

McDonald's has a new ad out and it was a surprise for the 14 students of Boston University.  Hold an event and film an ad! One way to keep costs in check and cause a Buzz at the same time.  Here is the story from the Boston Globe.

All of that and more...today on Insight on Business!

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

Marketing & Advertising News - August 24

Welcome to Insight on Business, this nation's only daily, live, 90-minute radio talk show dedicated to advertising, marketing and consumer trends.  We're part of the 24 member group of broadcasters known as Des Moines Local...LIVE heard on www.MacsWorldLive.com.  Our show starts Monday - Friday at 12:30. 

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and, yes, we are responsible for its content.  You can keep up with us before during and after the show on Twitter, @MichaelLibbie or @InsightADV.

On the show today we're talking about a New York Times article that says 20 Million dollars are being spent to get you to buy stuff for your exsting home.  Honest! 

Also, what did they do over at Unilever that they failed to do at P&G and Nestle?  Maybe hire Paul Polman?  His story and why you should create rather than hide.

And many more stories with a tip inside for you to consider when you're planning your next campaign.

 

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

Janet Tingwald + Marketing/Advertising News - August 21

It's Friday!  Welcome to Insight on Business, this nation's only daily, live, 90-minute radio talk show dedicated to advertising, marketing and consumer trends.  We're part of the 24 member group of broadcasters known as Des Moines Local...LIVE heard on www.MacsWorldLive.com.  Our show starts Monday - Friday at 12:30. If you MISSED the LIVE show, no problem. HERE is the RE-BROADCAST!

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and, yes, we are responsible for its content.  You can keep up with us before during and after the show on Twitter, @MichaelLibbie or @InsightADV.

On the show today, Janet Tingwald.  Janet and I, who go back years to our ranch rodeo days in Central Iowa, had lost track of each other until I attended an Urbandale Chamber of Commerce meeting some 17 months ago.  There, along with other local business leaders, stood this woman who looked familiar but because she wasn't wearing Wranglers and boots I missed the connection.  Until she introduced herself.  This will be fun.

Over the past several years Janet has been busy building her business as a professional speaker and business coach.  A former registered nurse, the person behind two successful business adventures and a woman with a highly competitive spirit, Janet is a hit on the professional speaking circuit.  We'll talk to her about the challenges of re-invention, some of the most common mistakes made by business leaders and the tough job of marketing...herself.  Look for an hour of laughs and serious business talk.  Today...Janet Tingwald on Insight on Business.

In other stories we're going to the DOGS one more time.  Remember yesterday we told you about how a major dog food company Purina is showing off their brands at "House Parties"?  Today we're going to tell you what Mars Petcare is up to as they showcase their resturant style foods for....dogs.  You won't believe it.  Just tells you how much money is in pet car products.

Miller High Life is headed to Vietnam.  No kidding.  The New York Times has this article about how beloved everything "American" is that the High Life campaign starts out, "It's American Time, it's Miller Time!".   Here is the story.  We'll include our insight along with it.

Mad Men...did you see the season opener?  Well, even if you didn't there is much to be said about the show and how it seems to mirror what REALLY goes on in business.  Here is a neat article from INC.

We'll also be following a number of other news stories about advertisng, marketing and consumer trends. We hope you'll join us for your daily dose of tips and suggestions designed to help your business thrive.

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

Thanks for reading, watching and listening.  Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host

Home Parties, Video in Magazines & More - August 20

Welcome to Insight on Business this nation's only daily, live, 90-minute radio talk show about advertising, marketing and consumer trends.  We're on Monday - Friday starting at 12:30 Central on www.MacsWorldLive.com and part of 24 broadcasters known as Des Moines Local...LIVE!  Hope you can come by.  Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for the content.  You can follow us before during or after the show on Twitter, @MichaelLibbie or @InsightADV.

On the show today we're going to tell you about a new trend in word of mouth marketing...home parties.  Honest but it isn't Pampered Chef!  The big guns of marketing are spending lots getting folks to try new products and then using comments and photos for advertising.  Who...?  Try, for example, Nestle Purina!  Yep, goin' to the dogs.

Heard about video in magazines?  And, no we're not talking about slipping in a tired old DVD...this is video really IN the magazine.  Good stuff from the tech front.  Here is the story from the Wall Street Journal.

Failure in business or failure in personal lives...it's tough.  We found this interesting story about how people cope with it and what the common action might be for them...and you.  The story came out of FORBES and here is the link.

Ever wonder if PAGE POSITION premiums were worth it?  Us too...here is a story from MediaPost that helps answer the age old question.  And, we'll give you our take.

This week we had some fun with our client Country Vet Pet Foods.  They wanted a new bag to enter into a value priced market for sportsmen.  We rushed one out but failed to see the baseball player.  By the way, we've flunked most ink blot tests.  Here is the story from our agency blog...enjoy.

Thanks for reading, watching and listening.  Learn more about us and our agency at www.InsightCubed.com - Michael Libbie

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

 

 

 

Michael Vick, Target & More - August 19

Midweek and only seven more days of the Iowa State Fair.  I know...but we're excited.  Welcome back to Insight on Business this nations only daily, live radio show with a focus on advertising, marketing and consumer trends.  We'll give you the headlines and the stories and then some tips or "take away" items that you can use in your next marketing adventure.  We do this daily Monday - Friday at 12:30 Cental as part of Des Moines Local...LIVE and you can hear us on www.MacsWorldLive.com.  Come by for a visit?

On the show today we're talking about Michael Vick the convicted felon and should the advertisers and sponsors have been let in on his signing by the Eagles?  You might be surprised by our answer.

Robert Jones a a freelance writer has an interesting take on WHO is cutting what when it comes to print and electronic media buys.  We'll tell you about it.

So, what is up with Target?  Expect to see more ads for the chain as we get closer to the holiday season. In fact, Target is going to be spending a considerable amount now in the third quarter in their continued effort to distance themselves from Wal-Mart.  We'll give you our insights on what your company might take from this decision.  Don't miss it...  In the meantime if you want to read the article from Advertising Age here you go.  It's all there but not our insight.

Hey, how about our friend, Dan Shipton?  Here is the article from The Des Moines Register about his latest effort and we think it is too cool!  Way to go Dan.

That story led us to this one:  Are you over 40 and think you are washed up when it comes to being a founder of a new company or a new idea?   Not so fast!  The Kauffman Foundation out of Kansas City has done a remarkable study of 549 company founders.  You might be surprised at what they learned.  We'll tell you.

Know anything about CPM (Cost Per Thousand)?  Well, Mike Shields from MediaWeek has an interesting story about how CPM rates for online ads have started to climb.  Might this be an indicator of better days ahead for print?  We'll give you our insight and some key thoughts about what you might want to be thinking about when it comes to your rates.

In MOO NEWSwe've got breaking news about John Deere.  Looks like it is the worst business sales year in 50 years.  US market steady but overseas isn't looking good.  Here is the article, again, from The Des Moines Register but not with our commentary.  That's only on the show.

Insight on Business is a production of our advertsing agency, Insight Advertising, Marketing and Communications (www.InsightCubed.com) and you can contact us there or follow us on Twitter before, during and after the show: @MichaelLibbie or @InsightADV - Thanks for listening (www.MacsWorldLive.com), reading and watching!

Insight on Business is proudly sponsored by:

Lotus Moments – This is something very new and YOU are going to LOVE IT.  Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines.  At a price you will really like.  Lotus Moments can be found at www.LotusMoments.com

NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

 

 

 

Preserving Food with Dr. Karen Brees - August 18

Insight on Businessis this nation's only daily, live, 90-minute talk show about advertising, marketing and consumer trends.  We're part of Des Moines, Local...LIVE and can be heard Monday - Friday starting at 12:30PM on www.MacsWorldLive.com.   If you missed the LIVE show, no problem!  Here is the Re-Broadcast!

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and we are responsible for its content.  Legal stuff you know.  You can keep up with us before, during and after the show on Twitter by going to @MichaelLibbie or @InsightADV it's that simple.

On the show today, Karen K. Brees or @FoodPreserver if you hang out on Twitter.  Dr. Brees "gets it" when it comes to your family budget and reading the consumer trends.  She has, for nearly 4 decades, devoted her studies to food preservation.  Winning numerous ribbons at county fairs she understands how to preserve food without taking away the taste.

Journey with us and not only learn more about food preservation but also how she "read" the consumer market just in time for her book, "Preserving Food - The Complete IDIOT'S Guide"

We're really looking forward to this interview for many reasons.  Learn why more people are turning to preserving their own food, what nutritional values can be lost by manufactured foods and the value in making and saving your families food.  Today, Dr. Karen Brees here on Insight on Business.

Along with Dr. Brees, we'll be following a number of advertising and marketing trends and stories such as:

This morning in the Des Moines Register there was a reminder of how consumer expectations have changed.  Well, the story was about that if you paid attention.  Actually it has to do with the class of 2013 and what they know...and don't know about the way their parents and grandparents lived.  Think VHS, car windows that "rolled up" and a host of other things that are, to them, ancient history.  Here is an article from our friend Tom Vander Well that's on the same issue.

On a personal note, this week social media allowed me to connect with an old friend Gary Julson who retired years ago and now lives in Florida.  Well, social media and the newspaper.  I want to share what impact Gary had on my life and the lives of many other Iowans.

Insight on Business is proudly sponsored by:

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NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage.  Get rid of them naturally and without chemicals, dyes or foreign grass seed.  Learn more at www.NatraTurf.comand head to SpotGone!  Keep the dog...Lose the Spots!

ESP- Exceptional Specialty Products- Got a business?  Looking for some cool gadgets and items to use as promotional tools?  ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor.  It's worth a look.  Here is her website...enjoy and buy something already!

The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin.  Learn about the danger to Iowa and what the department is doing about it.  We're offering this as a free public service announcement from Insight on Business!  www.IowaTreePests.com