Insight on Business

Dale Engelken - Marconi & Insight on Business

What a day yesterday.  If you read our post...like hundreds did...you know Des Moines Local...LIVE was not so alive.  We were down for some tech issues that are still not completely resolved.  But, we did learn it's not us...but our platform at LiveStream.  If you would like to listen in today:  Just follow this link. 

In the meantime we're still feeling a bit like Marconi must have...being a pioneer insomething is always full of challenges.  But, enough of that...we're back in audio only today...but that's sort of like "old fashioned regular radio" huh?

Our in-studio guest is Dale Engelken of Genesis Marketing & Research who understands that data is king and knowing something about your customers is key in meeting their specific demands.  And, now with the customer in control of the conversation it's more important than ever to know WHO you are marketing...to.  Makes sense to us.  Join Dale and I as we discuss the importance of research and why you should never be "too busy" to find out the who, what, where and why of your customer base.  Dale Engleken today with Insight on Business.

In addition to Dale we've got a story about Four Global Trends sent up by our friends at Manpower.  Just so you know we don't "make this stuff up", we've been talking about these issues for months.  If you've been listening and planning you already know...but it's nice when the "big guns" agree.  We'll talk about it.

Our friend Seth Godin wants to know if you or your "Lizard Brain" is in control of your business. Sort of goes along with our post a couple of weeks ago dealing with passion.

$5,000 for creative for ONE print ad...local?  Yep...we'll tell you about it.

Dale Engelken and more today with Insight on Business brought to you by:

NatraTurf - Your lawn has a chemical dependency problem and now you can help it kick the habit... www.NatraTurf.com

Lotus Moments - For great wedding announcements and business announcements visit with Tammy - www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help get your business noticed.  www.ESP4All.com

Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications.  You can follow us on Twitter: @MichaelLibbie or @InsightADV - Thanks for coming by. 

 

 

 

 

 

Tech Issues & Feeling Like Marconi

What time is it????   It's Insight on Business time!! - Except we're not on today.   We've got some major tech issues at the studio and our guys are busy working right now to bring you a much more reliable signal and more reliable service to our 55 hosts that are part of Des Moines Local...LIVE.

We were really looking forward to having Michele Payn-Knoper with us today.  It's not that often we get nationally known folks to wander down the Skywalk and into our Re-Max Concepts Studio.  So...we're bummed! 

We hope to be up and rolling tomorrow with Insight on Business plus our other programing.  I tell you...we all feel a bit like Marconi with this new technology but at the same time we know we're breaking new ground with Des Moines Local...LIVE.  Hope to catch you LIVE tomorrow.

Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content.  Follow us on Twitter: @MichaelLibbie (personal and business), @InsightADV (business baby...business) or @RuralLifeRadio (our love for everything rural).

Michele & Ed - Two Guests - One Insight on Business

Rockin' this morning!  Welcome back to Insight on Business, the fastest 90-minute radio/tv show about advertising, marketing and consumer trends.  We're part of Des Moines Local...LIVE. IF you MISSED the LIVE show...here is the recorded show with our friend Ed Snuffin.  Michele will be on tomorrow.  But today...we talked computers and small business.  All the links are below.

Watch live streaming video from desmoineslocallive at livestream.com

 

 

Small business and computers...it's enough to give you heartburn!  While most large business operations have a "staff" (even if only one) to deal with "computer issues" that is not a luxuryat smaller sites.  Today we're going to visit with Ed Snuffin former marketing man and current owner of Iowa Computer Repair about what business owners should be doing when it comes to all sorts of computer issues.  What's a good practice...what isn't going to make a difference and we'll also be asking him some marketing questions...he's been there.   Our first guest, Ed Snuffin with Insight on Business.

Then, flying in from far away to do the Iowa Pork Expo, we're going to try to connect with Michele Payn-Knoper from Cause Matters Corp.  Michele is a nationally recognized speaker who has a passion for agriculture, social media and marketing. Michele not only "talks" about corporate culture change she also practices giving companies solid rational to understand grassroots marketing.

This might come with a "hitch".  Michele is on a tight leash with a plane arriving at 1:10PM and a trip to downtown Des Moines...but if we can make it happen...we and she...will.   Hang in their kids, this is good stuff.  Michele Payn-Knoper (maybe) today with Insight on Business. 

Kick boxing?  Really Michele?

Wow...what a show coming your way and our thanks to both Ed and Michele for their efforts.  Hope you can join us live today at 12:30PM Central for Insight on Business.  Brought to you by:

Lotus Moments - Wedding invitations, business announcements...they shouldn't look like they came from a "stock book" and now...they don't.  Visit with Tammy from www.LotusMoments.com 

NatraTurf - It's the SOIL...  That's right.  If you're having trouble in the garden or with your lawn start with the soil first.  The rest comes...naturally.  For more, www.NatraTurf.com 

Exceptional Specialty Products - Let Cindy Taylor help get your business noticed:  www.ESP4All.com 

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and you can follow us on Twitter:  @MichaelLibbie or @InsightADV if you are one of our rural friends, check out@RuralLifeRadio.  Thanks for coming by for Insight on Business with Michael Libbie we're grateful! 

 

Metro Monday - Insight on Business - January 25

"It's just another Metro Monday..."  with Insight on Business.  Welcome to the final week of January 2010.  I know, where did this month go?  Insight on Business...part of Des Moines Local...LIVE hits the air at 12:30 Central.  Our guest today is Michael Lynch.  Here is 30 minutes of the show where we talk about what jobs, education, who is hiring and more.  All the links are below.

Watch live streaming video from desmoineslocallive at livestream.com

 

 

Metro Monday - Several weeks ago we decided to focus on the local each Monday.  While our shows are global in scope, dealing with advertising, marketing and consumer trends...we've decided to take the top of the week for local top stories.  Our scheduled guest Todd Razor from the Des Moines Business Record had to cancel at the last moment.  We were going to talk "Hyper-Local" and the consumer trends that is bringing along.  We'll have to save that for a later date.

Stepping up and in is Michael Lynch the president of Manpower.  I recently saw Mike at a "Net 2 Work" event and asked if he would ever be available for a show.  He's got some interesting job stats and some insight into the regional market that should be of some help for business and those seeking to be employed by business.  We know that you'll make Mike welcome with his Insight on Business.  Mike, thank you again for coming on with such short notice!  Very cool...and we're honored!

In other news - A shout out to our new friends at Mingle360 who is working with our other friends at the Urbandale Chamber.  I had a customer service issue and their VP of Marketing Bradley Blinn made it a point to fix it...great service.  And, thank you Urbandale Chamber for such a warm welcome and response to my presentation last week on "No Bull Marketing - 2010".  It was fun...let's do it again.

A sidebar:  Customer service is an important part of the sale.  Yesterday I wrote about a mind-bending experience with Pitney-Bowes.  We'll share that story today and their reaction to what they think the issue is...and what we know to be the problem.  The thing is...this story is far too common and it's driving consumers crazy...and now that the consumer is king.   We'll tell you a bit later.

We'll also visit a bit about Sunday Morning Coffee a business/personal wrap up of events and news that we posted yesterday.  OK then!

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content.  The show is brought to you by:

NatraTurf - Your lawn has a chemical dependency problem and now YOU can help it kick the habit with natural turf products from www.NatraTurf.com

Lotus Moments - YOUR wedding invitation or business announcement shouldn't look like it came from a catalog...and still cost an arm and a leg.  Now it doesn't have to with www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your company get noticed, www.ESP4All.com

Keep up with us on Twitter - @MichaelLibbie or @InsightADV - thanks for finding us and stay warm...

 

Insight on Business with Brooke Benschoter

Hi kids...and thanks for coming by!  Insight on Businessis a daily (Monday - Thursday) radio/tv show about advertising, marketing, consumer trends and best business practices.  We're part of Des Moines Local...LIVE and you can hear the show LIVE today at 12:30PM Central.  Miss the show?  Here is is AGAIN:

Watch live streaming video from desmoineslocallive at livestream.com

 

 

I don't get to be in studio today so our good friend Brooke Benschoter, another professional broadcaster, is in the chair.  Thanks Brooke!   I'm in Urbandale at a Chamber Event with a presentation we've cooked up, "No Bull Marketing - 2010".  Actually it's going to be more "preaching" than "presenting" and I think I've got somebody picked to "pass the plate".  Here is a sample.  We'll tell you more on Sunday!

Brooke has as here guest our friend Billie Sucher.  Billie is an amazing "transformation coach" when it comes to branding people for...JOBS.  She'll be in to talk about how critical it is to brand or re-brand yourself.  How to work within the system and how to win at the interview.  She'll also be talking about her new book, "Happy About The Career Alphabet".  It's short, to the point, "Twitter Style" tips for job seekers.  This will be GOOD stuff and I'm sorry I'll miss it.  BUT, will catch on the re-broadcast later.  Billie Sucher with Insight on Business and Brooke Benschoter today.

Insight on Business is brought to you by :

NatraTurf - Help your lawn kick it's chemical dependency with natural turf products from www.NatraTurf.com

Lotus Moments - Your wedding invitation or business announcement shouldn't have to look like it came from a book...now it doesn't have to:  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get...noticed.  www.ESP4All.com

Thanks for reading, watching and listening.  Keep up with us on Twitter?  @MichaelLibbie or @InsightAdv.  Insight on Business with host, Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications.

 

 

 

Insight on Business - Ice, Ice Baby....January 20

Maybe it's the "old broadcaster" in me.  Maybe I'm just silly...or nuts.  This morning found Des Moines under 1/2" of ice and as I'm writing this it's raining and 30 degrees.   But...I'm planning on going live today with Insight on Business at 12:30PM Central.  In a way, it's like the old broadcasting days.  If it snowed...you stayed at the station through the night so you could be there in the morning.  If every school took off because of weather we would hug the side of the road making the trek the the TV or radio station...  Here is the LINK to listen LIVE today at 12:30PM Central.

Like they say, "old habits".  Silly?  Maybe...

Enough "remembering" a program note:  The show today was to have been hosted by Brooke Benschoter because I HAD a speaking engagement for the Urbandale Chamber...but that has been postponed until tomorrow...and Brooke has been kind enough to come in and do the show tomorrow and and interview our long scheduled guest Billie Sucher about re-branding yourself and finding a job.  Confused yet?

At 5:30 this morning I saw the first news about a second earthquake in Haiti.  No, it wasn't on the "news", not on a news website, not the radio, TV...etc.  It was from...Twitter.  We've lost count at the number of times Twitter has scooped the media.  Yet, business continues to be baffled by social media.  We'll talk about that a bit today.  Here is the article that went to The Des Moines Register.

Maybe...just maybe my friend Peter Tarpey will join us in studio later today for a marketing and media discussion.  Peter happens to be one of the brightest people I know and he is full of ideas for his clients.  We've worked together on a number of projects and looking forward to doing more.  PERHAPS PETER TARPEY today with Insight on Business. 

My bride works near the local FEMA office.  She wrote from her desk, "Roads at 7:45 fine but wet.  Hardly anybody from FEMA is here today.  Maybe now we understand why.."   Ya think?

Hey, how about "5 Myths That Can Kill a Business Startup"?  We think this piece from Michael Fisher and Marty Abbot is a must read.  We'll talk about it.

So why do you think most, if not all, "Buy Local" campaigns fail?  We told you about this months ago but it's worth re-visiting in this new piece by Diana Ransom.  In a word...  "buy local" lacks a story and a passion that honestly connects with consumers.

OK...thanks for joining us!  Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content.  The show is brought to you by:

NatraTurf:  It's not to early to make recovery plans for your lawn and go natural.  With www.NatraTurf.com

Lotus Moments:  Wedding invitations and business announcements shouldn't all have to look the same or cost a fortune.  They don't, www.LotusMoments.com

Exceptional Specialty Products - Cindy Taylor can help you get NOTICED...  www.ESP4All.com

Thanks for coming by.  You can keep up with us on Twitter, @MichaelLibbie (personal and business), @InsightADV (business baby...business) or @RuralLifeRadio (our love for everything rural).  Have a great day...stay safe.

 

 

 

 

Insight on Business - Craig Dick - January 19

Today returning guest Craig Dick (pictured on the left with CPI owner, Larry Moore)from Calcium Products is in studio talking about his experience last week at the 18th Annual No-Till Conference here in Des Moines.  We'll also talk about ramping up new products and services and the importance of keeping R&D going.  New Products = New Markets.  Here is the show text and links below.

Watch live streaming video from desmoineslocallive at livestream.com

 

Insight on Business is a daily (Monday - Thursday) show about advertising, marketing, consumer trends and best business practices.  We're on starting at 12:30PM Central as part of Des Moines Local...LIVE!  In other stories:

Early this morning I watched a short video presentation by a "Social Media Expert".  The subject:  "Social Media Time Wasters".  Took him sixty-seconds of joking around to start his point.  Ahhhh...I didn't make it that long.  Word:  Brief.

Remember yesterday?  I sent out e-mails (early in the morning) to members of the Board of the International Association of Business Communicators - Iowa.  Just asking a question.  Still no response.  What a hoot!  (Psst...don't tell them I want to see how long this goes and if they have set up "watches" on their association.)

The issue above got me to thinking.  Maybe I should start sending out e-mails to corporations asking some basic questions about their business, service and/or products.  I'll let you know who and give you an update IF they respond...or not. Got any suggestions of where to start?

METABANK Lame?  Whoa....that is the opinion of The Public Relations Princess and a silly use of advertising/marketing dollars.  Honest...you've got to read this one.

Spending dollars on Research and Development?  Intel did and now reaping the rewards.  Here is the story from The New York Times.

Not everybody is hiding out.  Cadbury just accepted a takeover from Kraft Foods.  The deal?  $19 billion...that's a bunch of Chocolate Easter Eggs.  Here is the story from The Wall Street Journal.

And, there will be MORE...  Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications.  The program is brought to you by:

NatraTurf - Now you can help your lawn, golf course or sports field kick its chemical dependency with natural turf products from www.NatraTurf.com

Lotus Moments - Wedding invitations and business announcements don't have to cost an arm and a leg.  Find out more from www.LotusMoments.com

Exceptional Specialty Products - Cindy Taylor can help your business get noticed.  www.ESP4All.com

Thanks for finding us.  You can join us in the chat during the show or keep up with us on Twitter:  @MichaelLibbie (personal and business), @InsightADV (business baby...business) or @RuralLifeRadio (our love for everything rural).  Thanks again for being with us!

 

 

 

 

 

 

 

Insight on Business - Metro Monday - January 18

Welcome back!  It's Metro Monday and that means our focus for the show today will be on Des Moines Metro marketing news and information.  I know, that's a drag for those of you in London...but I'll bet you'll find a nugget here as well.  Insight on Businessis on today at 12:30PM Central and we are part of Des Moines Local...LIVE.  Here is the show all the links are below.

Watch live streaming video from desmoineslocallive at livestream.com

 

Last week, Friend of the Show, Mike Wagner of the White Rabbit Group spoke to members of the International Association of Business Communicators.  Were they listening?  Mike's' points and their reaction today.

This week the Urbandale Chamber kicks off their Total Resource Campaign.  HUH?  This is where they raise thousands of dollars in "stuff" to run their growing operation of service to the business community.  We'll tell you more and how...today.

Timothy L. Johnson did a book signing yesterday for his latest piece, "SWAT".   How did it go?  We'll tell you.

Is the Kaleidoscope on the Des Moines SKYWALK in trouble?  Hubbell Reality is cutting rental prices and yet another long term tenet closes it's doors.  A story from our friend Todd Razor in the Des Moines Business Record.  We've got a couple of tiny suggestions for Hubbell...but what do we know.  All we do is marketing.  Listen in?

And, we'll have some "left overs" from our post yesterday, Sunday Morning Coffee...it's not stale...

Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:

Lotus Moments - Find out how you can get great looking, unique wedding invitations and business announcements from our friends at www.LotusMoments.com

NatraTurf - Now it the time to think about going "natural" with your lawn or garden.  Find out more, www.NatraTurf.com

Exceptional Speciality Products - Cindy Taylor can get you noticed!  Find out more at www.ESP4All.com

 

 

 

 

 

 

 

 

 

Timothy L. Johnson - Insight on Business - January 14

Swamped...  It's that simple.  The National No-Till Agriculture Conference is going on in Des Moines and we've got clients there and we're trying to keep up with the trends in that world.   Great information by the way...for rural and urban folks.    Hi, this is Insight on Business the daily, live 90-minute radio/tv show about advertising, marketing and consumer trends.  We're part of Des Moines Local..LIVE.  If you missed the show NO PROBLEM.  Here is the re-broadcast.  Links and text below:

Watch live streaming video from desmoineslocallive at livestream.com

 

 

On the show today is our special guest author, photographer, principal of Carpe Factum, speaker and "Office Politics Guy" Timothy L. Johnson.  We'll be talking about his new book, released just last week, SWAT Seize the Accomplishment.  Warning...if you are not a "thinker" don't buy this book.  But...if you want an insight in how systems work together...and you want some practical information fed to you in a story...this is good stuff.  Think project management.  Oh...and we'll also visit with him about his hobbies...fun stuff.  Timothy L. Johnson today with Insight on business.

Marketing to women on Facebook?  Here are some things you should consider.  Tip of the Hat to Brette Borow.

We're following a number of other stories as well.   And, for those of you with a "religious bent" I get to do "The Whole Megillah" the weekly show hosted by Rabbi David Kaufman of Des Moines.  The Whole Megillah starting today at 2:00PM Central. 

Yikes...it's a marathon...

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications.  You can keep up with us on Twitter: @MichaelLibbie or @InsightADV if you are into rural issues it's @RuralLifeRadio.  Our show is brought to you by:

NatraTurf - Stop it...just stop putting more and more chemicals on your lawns, golf facilities, parks and arenas.  You don't need to...not any more.  Learn more at www.NatraTurf.com 

Lotus Moments - Wedding Invitations?  Business Announcement?  We're all looking for "something different".  Now you've got it:  www.LotusMoments.com 

Exceptional Specialty Products - Let Cindy Taylor help you get noticed.  www.ESP4All.com 

 

 

Mike Lessiter & Tom Vander Well - January 13

Welcome back to Insight on Business this nation's only daily, live 90-minute radio/tv show about advertising, marketing, consumer trends and best business practices.  You can see/hear the show today at 12:30PM. But, if you MISSED the LIVE show, no problem.  Here it is - Links are below.

Watch live streaming video from desmoineslocallive at livestream.com

 

 

We've got "double the pleasure" today with two in-studio guests.  Mike Lessiter is in town for the No-Till Conference being held here in Des Moines.  Mike is with the family business, Lessiter Publications based in Wisconsin.  The No-Till conference is for farmers and those of us in agri-business who understand the need for conservation of our soils.  This is really a big deal when you figure thousands of acres of top-soil runs into rivers and streams each year.  No-Till is a method of minimal disturbance for the soil.  We'll talk about those implications and a look at the agricultural machinery industry.  We hinted at this story yesterday...that John Deere closed another dealership in Dubuque County, Iowa because they failed to attain 40% market share.  40%!!!  Mike has the inside on this and more...join us at 12:30PM?

Also coming in at 1:00PM is our friend Tom Vander Well.  Tom is an answer guy when it comes to customer service, call centers and customer communication.  He is with the C Wenger Group and has a ton of stories of what works and what doesn't when it comes to customer communication, data and reactions.  In addition, Tom is an avid blogger with some great ideas outside of customer service and beyond.  Here is his latest post...about blogging.  Come on by at 1:00PM and learn from one of the best in the business.

Hey, one other thing:  Have you heard about Mingle360?  No?  Last night the Urbandale (Iowa) Chamber gave each of their 600+ members a MingleStick.  HUH????  Here is the story and props to the chamber for thinking outside the box.  We'll talk about it today.

Mike Lessiter and Tom Vander Well today with Insight on Business brought to you by::

NatraTurf - Look, it's this simple...your lawn and garden have a chemical dependency problem you can help it kick the habit with natural turf products from www.NatraTurf.com

Lotus Moments - There is no reason why your wedding announcements or business announcements have to look like...well...everybody's.  www.LotusMoments.com

Exceptional Speciality Products - Cindy Taylor can help you and your business get noticed.  Learn more at www.ESP4All.com

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications.  You can follow us on Twitter:  @MichaelLibbie (business and personal), @InsightADV (business baby...only business) or @RuralLifeRadio (our love for everything rural).  Thanks for watching/listening.