Insight on Business

Insight on Business - Holiday Time

Hi and welcome back!  Insight on Business is a Monday - Thursday look at ideas and news in the world of advertising, marketing and consumer trends.  Every once in a while we'll have a hic-cup in our schedule...like this Tuesday and Wednesday.  Our offices are closed for the holiday.  However...want to keep you in the loop and offer up something you can use.  So, today Insight on Business looks at:

If you are a guy this sight has become almost common place in many restrooms...well, some restrooms.   Over at "The Well" there are video messages played above the urinals.  But, what about the ladies?  Isn't it time there was a way to interrupt them while taking a break in the "powder room"?  Now there is.  Soon visitors to restrooms in upscale Canadian restaurants will experience a whole new world of advertising.  When the sink faucets are turned on the mirror will display a 20-second video advertising message.  Just remember to wash your hands. Here is the story from The Toronto Star.

One of the myths of direct mail marketing is that a low response rate equals a failed direct marketing campaign.  That's not necessarily the case.  Think residual.  Let's say you send out a direct marketing piece to 5,000 people and your response is one active buyer.  Is it a failure?  Nope...it's not even a failure if you received zero active buyers.  Why...residual.  5,000 people saw your offer, 4,999 may have made the decision to "not buy...today" but what about tomorrow.  Direct marketing can be a wonderful tool but there is sooooo much you need to know about it before you pull the trigger.

If you were paying attention to our "branding lessons" from this week.  In case you missed it...here you go. Eggs...can eggs have a "brand"?  Hang on for this one.   Aldi Foods out of Illinois has the GoldenHen brand of eggs.  The outside of the package is pretty much like any egg container.  There is the logo, the name...all the "regular stuff".   But...inside is an interesting brand statement.  You can click on the photos to get the idea.   Inside the carton is a quote from Psalm 118.  We've got several things going here.  Eggs are often consumed in the morning...what a great time to be reminded of what we're about to experience.   In addition, it's a "feel good" message that elevates a "less expensive" brand.  Finally...the next time you go to an Aldi store notice the customers....I have.  This message resonates and we think it's yet another subtle branding piece you should think about.  Will it work for everything...no.  That's not the point.  But I can't do all your work for you...  ;-).

Not long ago I had a person ask me about Foursquare the location based social marketing tool...that started out as a game.  Now it looks like Facebook might step up and challenge Foursquare.   Here is a story from our friends at Social Media Today. 

Creative that makes ya...cringe.  The other day my bride brings me a newspaper ad.  This newspaper ad.  I honestly don't know what to say other than, at first, she didn't think it was a serious ad for a serious product.  We're sure it is...but...really "pasties"?  There has got to be a better way...ya think?  Go ahead and click on the ad...it will enlarge for you.

You've heard about "Flash Mobs" right?  The first I'd seen was in Israel when a group of kids got together from Nefesh B'Nefesh for this event to call attention to Chanukah.

Pretty cool huh? Well...not so fast.  The folks in Philly are upset over "Flash Mob Violence" and are struggling with some way to control the social media use or at least monitor the action.  Here is the story from The Philadelphia Inquirer.

Store Brands = Big Business - We reported on this before, once last July and again back in February.  It seemed to us months ago that in many locations "store brands" were out performing some of the majors.  In fact many majors are hard pressed to find shelf space.  Now comes this report from our friends at Nielsen Wire about what has been going on in Europe regarding store brands.  Your "take-a-way" from this.  There is room to expand and partner.  Also, there is a REASON people are moving to store brands.  Know what that is?   Read carefully.

OK...gotta go!  Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:

Lotus Moments - Now wedding invitations and business announcements will make your guests go, "WOW!". www.LotusMoments.com

NatraTurf - Now is the time to plan to "go natural" with your lawn.  NatraTurf products now available at Hy-Vee Garden Centers and other fine lawn and garden locations.  Learn more:  www.NatraTurf.com

Exceptional Specialty Products - Let Cindy Taylor help your business get...NOTICED.  www.ESP4All.com

Thanks for reading.  I monitor Twitter @MichaelLibbieand @InsightADV just in case.  If you too are celebrating...enjoy!  With freedom comes choice...choose wisely.  Chag Sameach! 

 

 

 

 

 

 

Insight on Business - March 29, 2010

Welcome back to Insight on Business with Michael Libbie...it's a look at advertising, marketing and consumer trends produced by our advertising agency, Insight Advertising, Marketing and Communications.  Thanks for coming by!

If you read Sunday Morning Coffee you know that Des Moines Local...LIVE is off the air.  Last Friday afternoon at 5:15PM I learned that the three people who were involved in the management, R. Duane Goodwin, J. Michael McKoy and Brett Rogers went their separate ways.  Think sandbox, toys and kids.  It was a heck of a way to reward 60 volunteer broadcasters for months of hard work putting together a truly hyper-local station.  It left consumers, broadcasters, guests, advertisers and staff wondering..."What the heck?". 

While all this drama was unfolding we had to make a decision about Insight on Business and what to do with an experiment that seems to be gaining traction and, more importantly, has been a wealth of information for our agency clients.  Daily, through the hours of research that goes into every 90-minute show, we were able to find and then share great marketing and advertising news and tips with them...and you. 

My decision is to stay the course and keep the blog active.  In addition, I know we'll be broadcasting on another platform soon...that goes on behind the scenes and as soon as there is news...you'll be first (not the last) to know.  So, on we go...different but the same:  Today's Insight on Business:

 

Last week Seth Godin had a remarkable post about "Finding Your Brand Essence".  The bottom line here is...if you have to go searching for it...you are already in trouble.  So, how DO YOU go about the business of building the "elusive brand"?  Here is quick two-minute lesson.

What can you learn from...failure?   It's a provocative question but also a learning moment if you are willing to listen.  Often failure is the very best way to see the future clearly.  Here is a great piece by Rita McGrath from Columbia Business School.

It's Metro Monday here at Insight on Business or we'll to give you some perspective from a Des Moines advertising and marketing source.  My friend Andrew B. Clark or "The Brand Chef" cooked up this piece about being "Under a Social Media Spell".  It is well worth the read especially if you are considering social media as a marketing tool for your business.  You folks from the Business Round-table at the Urbandale Chamber reading this stuff?  You should....

If you liked that you'll also get a kick out of "Social Media for Business - Five Tips for Beginners".  It's by Leah Betancourt and it reaffirms everything I talk about when I give a SM presentation.  Remember kids...Social Media is just ONE of the many tools in your marketing and advertising toolbox. 

That's it...and as we walk the streets in search of a home a reminder that Insight on Business is proudly brought to you by:

NatraTurf - Spring is here and so is the choice to take your lawn...chemical free.  It's possible, www.NatraTurf.com

Lotus Moments - Now wedding invitations and business announcements can have that "WOW" attitude.  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed.  www.ESP4All.com

Thanks for coming by...I monitor Twitter @MichaelLibbie (Business & Personal), @InsightADV (Business baby...business) and @RuralLifeRadio (our love for everything rural.  Have a great day!

 

 

 

 

 

 

 

 

Insight on Business - March 25, 2010

Insight on Business with Michael Libbie is a 90-minute show dealing with advertising, marketing, consumer trends and best business practices.  As part of World Wile Local...LIVE it can be seen/heard Monday - Thursday at 12:30PM Central.  To watch/listen live, just click here. 

Our special in-studio guest today is Katie Ketelsen from Timberpine Nursery and Greenhouse just west of Des Moines on I-80.  More about Katie and why we're interested in talking with her below... 

Yesterday we talked about how important it is for your business to remain relevant to the consumer.  We gave specific examples of how you need to consistently re-invent your company to stay ahead of the competition and stay in line with the shifting consumer base.  Here is yet another example:

Blockbuster Video may well be going the way of Hollywood Video.  At one time Blockbuster was the darling of video rental customers and investors.  But, Blockbuster failed to understand their own market and allowed Netflix to slide in and solve two major customer issues:  1)  Late fees and 2) Having to GO to a store to rent or return videos.   Today Blockbuster is trading at $.30 a share while Netflix is trading at $70.  It's a classic tale of too little, too late and more importantly being unable to change a business model because...nobody saw the real problems. Here is an article from Forbes we think you'll like.

We were taking a look at a Smart Pulse survey on how business adopts "new tools".  The question was, "Much has been made of the power of social media as a new tool for business.  When you think about exploring and adopting a new tool in your business, what are you most interested in knowing?"  Here are the answers:

• How companies in my industry use it:  39.38%
• How is it being used in marketing and customer service:  33.19%
• How other companies our size use it:  9%
• How leading Fortune 500 companies use it:  8.85%
• How is it being used in R&D and innovation:  6.17%
• How is it being used in HR and recruiting:  3.39%

See anything here?  We'll talk about it.

Our guest today is Katie Ketelsen from Timberpine Nursery and Greenhouses located near Earlham, Iowa just west of Des Moines.  For years I've driven past Timberpine always wanting to stop but never quite having the time.  Why stop?  Curb appeal.  The place looks fantastic and my mental note said, "If it looks cool, I'll bet they've got it together."  We'll find out today.  Katie has been with the company since 2004 and recently took over the marketing duties.  We'll ask loads of questions about what goes on at the pristine looking facility.  Katie Ketelsen today with Insight on Business.

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications.  I monitor @MichaelLibbie, in case you use Twitter, before during and after the show.  We'll also be able to visit on The Chat you can find when you visit the station:  www.WorldWideLocalLive.com

Insight on Business is brought to you by:

Lotus Moments - Now wedding invitations and business announcements that make folks go, "WOW!"  www.LotusMoments.com

NatraTurf - Isn't it time your lawn went chemical free?  Learn how at www.NatraTurf.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed. www.ESP4All.com

Before during and after the show we monitor @MichaelLibbie as well as the Chat during the show.  We'll see you at 12:30.  Thanks for coming by.

 

 

 

 

Insight on Business - March 24, 2010

Insight on Business with Michael Libbie is a radio/TV show about advertising, marketing, consumer trends and best business practices.  We're part of World Wide Local Live and you can catch the show live Monday - Thursday at 12:30PM Central.  Technical problems did not allow us to record today's show...bummer for me too.

On the show today:

Miracle Whip and Lady GaGa? Let's say you have a tired brand...something that needs to boost its consumer base and crack 18 - 35 year old folks.  You know you have to do something because your core users are going to die in the next 20 years or so.  (Sounds grim but...it's true.)  Oh...what to do?  How about spending several million and doing a campaign that starts with...Lady GaGa?  That's exactly what Miracle Whip has done.  Last year the brand spent $15.3 million in advertising up from $47,000 in 2008.  That is NOT a typo.  Look for that number to climb.  Your "take-a-way" from this?   What are you doing...this year...to replace your core consumers and re-build your brand?  We'll talk about it.

What's in a "tag line"?  Most people in business don't give it much thought or effort.  Maybe you should?  Talk about re-inventing a brand, USA Today, the Gannett branded newspaper, just launched their new tag line, "What America wants.".  They are hoping it's true.  You'll be seeing all sorts of print and electronic marketing of the new tag line.  The question for you is, "How much time, money and effort have you spent creating and then distributing your brand theme?"  Be honest now.  We'll talk about it.

So, not that the recession is easing...will consumers return to their "spend-thrift" ways?  The short answer seems to be, "No!".  What's going on?  We'll tell you and then share with you what you need to do to keep consumers coming to your door.  Got a small or mid-size business?  This is critical information...we'll share it...today.

Those stories and more today.  Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and we'll be following the chat during the show and monitor Twitter, @MichaelLibbie before, during and after.  Insight on Business is brought to you by:

NatraTurf - It's time that you took your lawn chemical free.  It's better for you, your kids, pets and the environment.  For how:  www.NatraTurf.com

Lotus Moments- Now those wedding invitations and business announcements can make folks go, "Wow!".  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed.  www.ESP4All.com

Thanks for tuning in!!

 

 

 

 

Insight on Business - March 23, 2010

Insight on Business with Michael Libbie a live radio/TV show about advertising, marketing and consumer trends airs Monday - Thursday at 12:30PM Central on World Wide Local Live!  (Notice the change?  We're global baby!) 

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On the show today:

Yep...we're talking data and direct mail and how it still works.  If you do it right.  Our guest in-studio is Joe Baitinger of Baitinger Consulting a data management company based here in Des Moines.  More about Joe...below.  If you would like to DOWNLOAD the show, Here is the PODCAST!

In other stories:

Drama...  I think I've had it with the drama.  This morning I posted a piece for my congregation here in Des Moines and it fits here as well.  I am amazed at the intense amount of drama there is in life and how people just lose it over some very little things.  We'll talk about the unhealthy business of business drama a bit today.

Have you seen this?  The Fifteen Executives who may be worth a dollar a year in salary.  It is a scathing review of folks who Douglas McIntyre think are way over-paid.  We'll talk about it.  Here is the story from 24/7 Wall Street.

Join us as we talk with Joe Baitinger about the beauty of direct mail, data mining, lists and why it's all a good investment...IF you do it right.   For those of you who have done direct mail marketing campaigns and been less than thrilled with the response this will be an excellet learning opportunity.  For those of you who have done amazing work in direct mail...join the conversation.  Joe Baitinger today with Insight on Business. 

Insight on Business is a production of our advertising agency,Insight Advertising, Marketing & Communications and we're glad you found us.  The show is brought to you by:

NatraTurf - Don't let your lawn stick with its chemical dependency.  Help it kick the habit with www.NatraTurf.com

Lotus Moments - Now that wedding invitation or business announcement will make folks go, "WOW!"  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed. www.ESP4All.com

We'll monitor the Chat and Twitter @MichaelLibbie to take your questions and comments. 

 

 

 

Metro Monday - Roxi Copland - March 22, 2010

Insight on Business with Michael Libbie is back for another week.  We're part of Des Moines Local...LIVE and on the air live Monday - Thursday starting at 12:30PM Central.  The show is dedicated to marketing, advertising, consumer trends and best business practices. 

On the show today it's METRO MONDAY...we'll be talking a look at local items but promise you a nugget you can use, no matter where you're at.

Our in-studio guest today is Roxi Copland...this is going to be good.  More about Roxi and why we're visiting with this hard working woman...below.

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If you would like to DOWNLOAD the show - Just CLICK HERE...

Yesterday in Sunday Morning Coffee we said the health care bill would pass...it was just a feeling based on talking with hundreds of "regular people" over the past three months.  So, what's next?  We don't know, I don't "do politics" but we'll have a brief look at how both sides marketed the issue.  It's a pre-cursor to this fall...

Using video at a trade show...and turning it FAST!  Yesterday our client, NatraTurf had their first trade show adventure of the season.  (They will also be doing the Natural Living Expo this weekend.)  Because it was local, small and targeted it gave us a chance to do a quick video for their website.   Video...something you should be using?  Have a quick look at this :60 piece:

It's not local...but interesting:  The recent celebrity split between Jessie James and his Oscar winning wife Sandra Bullock was first broadcast on....Twitter.  Yep.  They ahhh.. "other woman" first tweeted about it.  Oh my.    Which brings up another interesting Hollywood "star" question:  Have you ever met more needy people in your life?  It's one award event after another.  Let's see, you are paid millions of dollars for your work, you are great looking, you have real talent and on top of all that we'll fawn all over you at (nearly weekly) awards shows.  Make sense to you?

A well run business?  Here are FIVE Business TIPS from Norm Brodsky...you will not like them...but we figured we'd pass them along from our friends at Inc.

Roxi Copland - I first met Roxi at a Des Moines Art Festival a couple of years ago.  She was playing keyboard for the Max Wellman Trio.  While it was Max (and we love him too) as the front I was captivated by the style and voice of Roxi Copland.  Over the years we've seen her at a number of events and recently CityView wrote a review of her latest work, "Black Out the Blue".  In the article I learned Roxi works over 300 shows a year.  One look at her schedule makes you shake your head in wonderment.  How does she do it?  What is the "new" look about?  What are the trials of marketing music in the Midwest?  Being this busy, how does she manage to promote her work and her career?   We'll ask Roxi those questions...and more today.  Roxi Copland with Insight on Business...

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and brought to you by:

NatraTurf - Now is the time to help your lawn kick it's chemical dependency problem.  Learn how and why at www.NatraTurf.com

Lotus Moments - Now wedding invitations and business announcements can make you go, "WOW!" www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor of Des Moines help your business get...NOTICED:  www.ESP4All.com

We'll monitor the internal CHAT and Twitter:  @MichaelLibbie during the show.  Catch you later and LIVE at 12:30PM Central.

 

 

 

 

 

 

 

 

 

 

 

Insight on Business - March 18

I'm really feeling OLD today.  Tomorrow our son turns 30!  And, as your parents, grand-parents and others have said for generations, "It seems like only...yesterday."  Happy Birthday Aaron!

Today Insight on Business, the 90-minute radio/tv show about advertising, marketing and consumer trends and part of Des Moines Local...LIVE brings in Mike Sansone.  We'll visit about the role of conversation with vast publics and why it's important for your business.  

And:  A little 'Behind the Scenes" for you - This is Hannah Inman from KDC in a very short take to give you a sample of the studio:

 

In other stories we're following:

How are you at getting back to your customers or potential customers?  We've found it amazing about how some companies simply refuse to call back...even if you're doing them a favor.  The story here is:  You NEVER know WHO your best friend might be...

Let's say you have a GREAT idea...but you can not get your target market to pay any attention.  What do you do?  Maybe share the story?  Here is one entrepreneur who just might have an answer for flight safety and passenger screening but can't get anybody to take his calls.  Now you know about William Awad from us and The Gazette.

The big story coming out of SXSW this week was, "Is Twitter Doomed?".  The discussion revolves around the fact that the attendees this year were more interested in things like FourSquare than micro-blogging that you actually have to "do" rather than push a button.  We'll give you our thoughts...

Those stories and our special guest, Mike Sansone from Converstations today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing & Communications and all brought to you by:

NatraTurf- Hey if you are in Des Moines and planning to go to the Lawn, Garden and Flower Show this weekend at the Fairgrounds...look up the folks from NatraTurf.  www.NatraTurf.com

Lotus Moments - It's time to have your wedding invitations become as individual as you.  How?  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed:  www.ESP4All.com

Thanks for joining us.  We'll monitor Twitter @MichaelLibbie and THE CHAT during the show. 

 

 

 

Insight on Business - March 17, 2010

Welcome to Insight on Business with Michael Libbie a radio/tv show about advertising, marketing, consumer trends and best business practices.  We're part of Des Moines Local...LIVE and you can catch our 90-minute show Monday - Thursday at 12:30PM Central.  To watch live...just follow this link.

On the show today:

Thinking about marketing to women?  What is it that women want?  What type of "cause marketing" will appeal to females?  We've got some ideas and this post from Stephanie Holland about the new "pink" being "green".  Good stuff and worth a review.

This has little to do with advertising and marketing...but last night I was the designated driver for my bride and some friends.  That experience pushed me to write this short piece about Rob Borsellino.  He's been gone four years this summer.  Amazing.

I'm taking part in a "long distance photo shoot" today.  I'm in Iowa and our client is in Pennsylvania.  This should be interesting...  I'll let you know.

Did you hear?  Tupperware is wanting people to re-think their brand.  Tomorrow in the middle of New York City, Rick Goings the company CEO is going to show Reggie Bush and Peter Facinelli how to cook a meal using only the food, Tupperware products and a microwave oven.  Why guys?  Seems a recent Harris Survey reported that 63% of women find it "sexy" when their partners cook, compared to only 33% when they paid for dinner out.   Here is the story from The New York Times.

It's an old way of marketing but it still works:  Free Food!   While yesterday we told you about $.99 pizza in NYC (thanks Ed Weintrob) here is a story that gets people to line up and eat...for FREE from our friends at The Wall Street Journal.

Things looking up for Tiger Woods?   Seems that way.  Sponsors are getting excited that he is returning to the game.  Will they support him all the way?  We'll share some thoughts.  Here is the story from Advertising Age.

Those stories, your comments and more today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:

NatraTurf - It's time...it is now time to make a positive statement about your lawn and the environment.  www.NatraTurf.com

Lotus Moments- Now wedding invitations and business announcements will make you go, "WOW!".  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help your business get noticed.  www.ESP4All.com

We'll monitor the Chat and Twitter:  @MichaelLibbie during the show.  Thanks for coming by!

 

 

 

 

 

Insight on Business - March 16, 2010

Insight on Business with Michael Libbie...we're back with more news and information about advertising, marketing and consumer trends.  You can watch/listen to the show Monday - Thursday as part of Des Moines Local...LIVE.  We ramp up at 12:30PM Central.

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On the show today:

For the PODCAST download...just click here.

An Elevator Speech for your business.....in symbols?  That's the idea behind Plan Cruncher a new application that takes your business plan and condenses it into what the founder say is an easily understood system of...symbols.  OK...  Interested?  Here is the link to Venture Beat they've got the story.

We like this:  Wendy Enelow gives Mary Ellen Slayter some great ideas for striking out on your own.  And...some solid ideas on how to overcome your Sales Fears.  It's a good read and we'll talk about it.  You know, we're all selling SOMETHING.

The job of a good advertising agency is to not only put more eyes on their clients products or services it's also important to make traditional connections and help them save money by NOT following every idea that comes up.   I'll tell you a true story about just that...today.

Here is a Freebie if you know somebody in the pizza business.  I can't take credit for it an old friend Drew Durigan (another radio guy) thinks my "Bride-less Pizza Paloozza" has legs for somebody who wants to cut through the clatter.

There is no way this is going to turn out good.   Recently the Iowa School Board Association has been front page news in the Des Moines Register.  Yesterday it was a nightmare at the Statehouse as Ted Lodden, an private accountant for ISBA testified to how some on the governing board kept him from discussing financial matters.  Today the Register has the story that the FBI is launching an investigation.  And you thought you had troubles...

Why Are Tampon Ads So Ridiculous?  That's the tag line on a new series of television ads for Kotex as the manufacturer makes fun of...traditional tampon advertising messages...complete with "blue water being poured on a feminine hygiene product".  Here is the story from The New York Times.  Remember me telling you to BE DIFFERENT and GET NOTICED?  Hello...you listening?

Those stories and more today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:

Lotus Moments - When was the last time you went, "WOW!" when you saw a wedding invitation or business anouncement?  Time to start?  www.LotusMoments.com

NatraTurf - It's time to help your lawn kick its chemical dependency problem.  How?  www.NatraTurf.com

Exceptional Specialty Products - Let Cindy Taylor show you some...Chicken Poop...huh?  Check their blog  Or their site:  www.ESP4All.com

Thanks for coming by:  We'll monitor the Chat and Twitter @MichaelLibbie during the show.  See you about 12:30PM Central

 

 

 

 

It's Metro Monday - Insight on Business - March 15

Metro Monday, the day Insight on Business takes a look at business in the Des Moines Area.  But, we promise a nugget for you no matter where you live.  Insight on Business with Michael Libbie is part of Des Moines Local LIVE.

We made the clock switch...I will now be tired for a week or late or something.

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On the show today:

For the Show Download - Just click here.

In other advertising, marketing and business news for Metro Monday:

Did you happen to see the lead article yesterday by David Elbert in the Des Moines Sunday Register about Rural Iowa and jobs?  Rick Grewell and Sheldon Ohringer, friends from Roosevelt High School, teamed up and bring jobs to small Iowa towns.  The company name is Caleris.  I heard of these guys several years ago from my friend Don Luensmann who once worked there.  He is now the Executive Director for the Chamber & Development Council of Crawford County (Denison, Iowa) What a rockin' story.  Except for the reader comments...

Did you hear the KKK is thriving in...Iowa?  There is also an interesting "marketing" statement in this story from The Northern Iowan.  Did you catch it?

It's always the MONEY...  I'll share a story about a company who came to me and said, "Outside of one demographic we're unknown.  Can you help us with our outreach efforts using traditional media?"  Trouble is...after we submitted some ideas they have a budget of...well, let's say not enough.  We'll share today.

Those stories and our Guest Hannah Inman from KDC.  You're in for a treat.  Hannah and I met at a recent Central Iowa Bloggers meeting and I was taken by here energy and focus when it came to looking on the BRIGHT SIDE of the economy.  Housing shortage?  Building Permits up?  We'll talk about her outlook for Metro Housing today on a Metro Monday with Insight on Business.

Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and is brought to you by:

NatraTurf - We told you all along that under this snow was...grass and a lawn...and the promise of spring.  Now...take your lawn away from its chemical dependency with www.NatraTurf.com

Lotus Moments - When was the last time you opened up a business announcement or wedding invitation and went, "WOW!"?  www.LotusMoments.com

Exceptional Specialty Products - Let Cindy Taylor help you get your business noticed: www.ESP4All.com

We'll monitor the CHAT as well as Twitter: @MichaelLibbie during the show.  Thanks for coming by...we'll catch you later.