Insight on Business with Michael Libbie a live radio/TV show about advertising, marketing and consumer trends airs Monday - Thursday at 12:30PM Central on World Wide Local Live! (Notice the change? We're global baby!)
On the show today:
Yep...we're talking data and direct mail and how it still works. If you do it right. Our guest in-studio is Joe Baitinger of Baitinger Consulting a data management company based here in Des Moines. More about Joe...below. If you would like to DOWNLOAD the show, Here is the PODCAST!
In other stories:
Drama... I think I've had it with the drama. This morning I posted a piece for my congregation here in Des Moines and it fits here as well. I am amazed at the intense amount of drama there is in life and how people just lose it over some very little things. We'll talk about the unhealthy business of business drama a bit today.
Have you seen this? The Fifteen Executives who may be worth a dollar a year in salary. It is a scathing review of folks who Douglas McIntyre think are way over-paid. We'll talk about it. Here is the story from 24/7 Wall Street.
Join us as we talk with Joe Baitinger about the beauty of direct mail, data mining, lists and why it's all a good investment...IF you do it right. For those of you who have done direct mail marketing campaigns and been less than thrilled with the response this will be an excellet learning opportunity. For those of you who have done amazing work in direct mail...join the conversation. Joe Baitinger today with Insight on Business.
Insight on Business is a production of our advertising agency,Insight Advertising, Marketing & Communications and we're glad you found us. The show is brought to you by:
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