Insight on Business with Michael Libbie is a radio/TV show about advertising, marketing, consumer trends and best business practices. We're part of World Wide Local Live and you can catch the show live Monday - Thursday at 12:30PM Central. Technical problems did not allow us to record today's show...bummer for me too.
On the show today:
Miracle Whip and Lady GaGa? Let's say you have a tired brand...something that needs to boost its consumer base and crack 18 - 35 year old folks. You know you have to do something because your core users are going to die in the next 20 years or so. (Sounds grim but...it's true.) Oh...what to do? How about spending several million and doing a campaign that starts with...Lady GaGa? That's exactly what Miracle Whip has done. Last year the brand spent $15.3 million in advertising up from $47,000 in 2008. That is NOT a typo. Look for that number to climb. Your "take-a-way" from this? What are you doing...this year...to replace your core consumers and re-build your brand? We'll talk about it.
What's in a "tag line"? Most people in business don't give it much thought or effort. Maybe you should? Talk about re-inventing a brand, USA Today, the Gannett branded newspaper, just launched their new tag line, "What America wants.". They are hoping it's true. You'll be seeing all sorts of print and electronic marketing of the new tag line. The question for you is, "How much time, money and effort have you spent creating and then distributing your brand theme?" Be honest now. We'll talk about it.
So, not that the recession is easing...will consumers return to their "spend-thrift" ways? The short answer seems to be, "No!". What's going on? We'll tell you and then share with you what you need to do to keep consumers coming to your door. Got a small or mid-size business? This is critical information...we'll share it...today.
Those stories and more today. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and we'll be following the chat during the show and monitor Twitter, @MichaelLibbie before, during and after. Insight on Business is brought to you by:
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Exceptional Specialty Products - Let Cindy Taylor help your business get noticed. www.ESP4All.com
Thanks for tuning in!!