Welcome to Insight on Business the regular round up of news and information about advertising, marketing and consumer trends. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. For today...
Video marketing...Wait let's go to the video...
The bottom line here is using video with your website, social media or even as direct mail can work wonders. And with so many consumers tied to Broadband...it's even more astounding. Seventy-Two percent of Internet users view video on-line and they like it better than broadcast video! Want proof? Knew you would. Here is an article from our friends at Nielsen the decades old media research firm. Ahhh...72% is a big number. If you are having doubts...let's talk?
Back in the "old days" of marketing and advertising we measured the success of a campaign on the "walk-ins", "sales figures" or "post-campaign focus group" numbers. Today it's much different. We have NUMBERS for everything from "click-through" to "Fans". We've talked about this for some time and cautioned our clients about it. "Are you being blinded by...the numbers?" Here is a great read on that subject by Tim Berry of Duct Tape Marketing. It's all about focus...kids....focus.
I told you so... I love those "four little words". Going back to October 2008 I have been telling our clients and anybody who would listen to Insight on Business, read my postings or hear me speak that cutting R&D, marketing, advertising or technology was dead wrong. Those things are investments that you need to build. Time after time others have joined the chorus. Here is yet another: This article in Entrepreneur Magazine by Sherr'e DeMao says it all. Please, for your business, for your employees, for your customers...read it.
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