Monday - Thursday from Noon Central to 1:15PM it's time for Insight on Business with Michael Libbie our daily stroll through the news and tips from the world of advertising, marketing and consumer trends. You'll find us at Webcast One Live where you can watch, listen and use "The Chat" for comments and questions. And, I monitor Twitter @MichaelLibbie before, during and after the show. To watch LIVE at Noon, just follow this link to Webcast One Live!
Here is the show from today! Never mind that you don't have sound right out of the chute...it's there in just a second or two.
All the links to the stories are below...enjoy and we'd love to hear from you.
On the show today:
I don't do politics. I do write and share stories about branding. Friends, the Republican Party of Iowa has some serious brand issues. When one of their highly placed National Committee People, Kim Lehman, comes out and issues wacky things about religion and President Obama it hurts the party. Pure and simple... It's this kind of trash that turns so many off and yet, it continues. We'll talk about the implications to the GOP Brand (or any) by being...stupid. For the background here is the story from the Des Moines Register. It's the same article where you will learn about Terry Branstad being Jewish. I'll help explain that as well.
Like any of this really matters...but to some, it does and we find that odd and conflicting and bad for the brand.
Pink Garbage Cans and West Des Moines...yet another serious branding problem for the "City that Wants to be Beverly Hills". We'll share that wacky story today.
Meanwhile, the Iowa State Fair is having some PR issues. Declining attendance isn't as bad as what some people call a "culture of violence" surrounding the fairgrounds and former "fairgoers" are voicing their concern. Yikes...even the Iowa State Fair?
I need to calm down...I think it is the stress of moving!
We hear this all the time, "Michael, I'd like to try social media to market my business but, I just don't know what to write about." Fear not friends. We've got, "FIVE Ways to put Stories into your Marketing". It's from Heidi Cohen of ClickZ and there might be a test. ;-) Here is your "cheat sheet":
- Pay attention to trending topics;
- Tell the stories of real people, real events;
- Make them real by adding images and video;
- Allow for interaction and comment;
- Allow for sharing.
What IF the Customer Isn't Always Right? In this age of instant customer feedback might you be spending too much time trying to quiet the noise rather than building a better system? We'll talk about it.
It's all in the words. Coke and Pepsi are at it again. Consider this: Pepsi Max and Coke Zero. What does that tell you...if you are not a lover of one over the other. Smart trend or...silly? Iconic brands work the words...we'll share.
Now here is something interesting: What if you have a new product and you want your ad message to stand out above the giants? Do you battle on network television? Do you buy the biggest radio station? Maybe you take a hint from our friends at Procter & Gamble and go...small and directed. It's a trend we've seen several times this year. We'll share the inside story and what might be a good move for you. Nugget time, "Can't Touch This"! (come on sing along I know you want to... and I'll make it easy for you:
That was fun!
If you have a local business and you were planning on running local television or radio in September and October...forget it. You may not be able to afford the cost. Why? Record spends on Mid-Term Elections and broadcast facilities will be covered up with political advertising...covered up and that means they have little inventory and what they do have will be sold at a premium. So....want some suggestions on what you should do? We'll talk about it.
Those stories and more today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
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Thanks for coming by...see you LIVE at Noon!