We've got a host of stories for you during our live show - Noon Central - here at Webcast One LIVE and you're invited to participate in "The Chat", with Twitter @MichaelLibbie or give us a call 515-244-4655. Let's go...The video starts in 19-seconds. All the links are below...and listen to the announcement at the end of the hour. Amazing...
Our guest today is Joe Hobot of MWD Technology. More about Joe and what we'll talk about below.
This is National Agriculture Week...I know, most of you are going, "What? I had no idea that agriculture had a week!" We do and we use the week to highlight the progress made as the United States continues to feed more and more people on the same or shrinking available land. It's really an accomplishment and something to celebrate.
At the same time there is a bill speeding through both chambers of the Iowa Legislature that is troublesome. We'll talk about banning the practice of doing photography on Iowa farms...punishable as a felony. We think it is a monumental public relations train wreck. For the back-story here is the piece I wrote yesterday for Rural Life Radio.
Everybody talks about the best way to engage consumers. Some believe direct marketing with e-mail works well. Us too...when it's done right. We've said, on this program many times, that messages that bang on "selling" rather than offer a service relationship fall flat. Now a recent survey reported in Direct Marketing News says if you message on service or editorial you stand a better chance of a click in. Side note: Dear Direct Marketing News: You need to work on your video presentation....oh my.
Yesterday we had a story about the benefits of working from home and I mentioned a study that indicated productivity was higher among those who did not have to commute and companies saved vast amounts of money by not requiring employees to occupy space in an office setting...at least not five or six days a week. Ben McDougal from Global Reach asked about the survey and the numbers. You might have bee wondering too. Here you go...just one of several studies this one happens to be from Cisco.
Joe is a retuning guest. Last year we had a great discussion about "what's next" in the world of technology and conversation. He gave a prediction and two days later...it came to pass. We'll tell you about that, share some stories about the new iPad2 and muse about...the future. Joe is the primary at MWD Technology and you can reach him on Twitter @DMJoe. Joe Hobot with his insight on business today...join us?
Thanks for coming by...and remember if you miss the live show you can always download the archive video and/or podcast here at Webcast One LIVE...we'll also post today's show here for later viewing. Have a great Wednesday!