Insight on Business - May 31, 2011

I'm a "Traveling Man" today having spent the Memorial Day Weekend with my Mom in  Northern Michigan.  So, this is going to be very short.  It's a 13 hour journey.  Looking forward to getting back to the office.  A couple of brief observations and more tomorrow:

You Can Tell WHO Wants to Do Business

Indian River, Michigan is a tourist town. An unincorporated community of 2,000 just 30 miles south of "The Bridge".  When the economy is poor the people here feel it.  And, the economy here has been horrible.  But, things are easing up.  I spoke to a real estate agent (we all know they are always positive) Linda Jakeway who tells me folks are starting to look at homes again.  The stores I stopped in were busy and most of the folks here are seriously happy to see you walk in the door.

It's the attitude that gets me.  You can tell who wants to do business, who has been trained to work well with consumers and those who would rather be elsewhere.  I think the bottom line here is IF you are eager to serve the needs of the consumer and if you go out of your way to work...WORK...with them.  You win and the customer will tell others.

I know this is simple...too simple.   But are you doing this at your business? 

Check you later? 

Insight on Business is a production of our advertising agency Insight Advertising, Marketing and Communications and made possible by:

Bindery One - A world class digital printing and direct mail house located in the "Middle of the Midwest" doing business...nationally.  www.Bindery1.com

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Thanks for coming by.. - Michael

Comments

[Glenn Evans]

In any business, it matters if you are constantly active and seen by your market, especially in highly competitive niches. It's also helpful in customer-seller relationships to establish trust by providing quality products and services.

[Michael Libbie]

Hi Glenn - I agree! We've told our clients for years that if you can focus on "Trust" and "Value" you will build a loyal consumer base. We might add training to that as well... Thanks for reading and for the comment! - Michael