Insight on Business News Hour with Michael Libbie is a look at ideas and stories from our world of advertising and marketing. Here you'll learn what others are doing...right and wrong. What we think works...and what doesn't. It's all designed to offer you something to think about when you're marketing your product or service. Ready? Let's go:
Some Thoughts on Video Production
We're engaged in a major project for a client in Kentucky. The project will never be seen on television but we're treating the project like it will be a feature during the Super Bowl. That pushed me to think about local TV production and the mistake so many local business owners make...letting the local TV station write, shoot and edit the video. Some thoughts on creating quality:
And...then there is this: With 51% of consumers watching video on-line what happens if you only show your commercial on TV and then only on one station? Good production doesn't cost...it pays.
Whoa...So THAT'S What Copyright Means!
It's no secret, we loved the Super Bowl ad from Chrysler featuring Eminem. Seems that Audi liked it so much they used the same song in a video promoting A6 Avant in Europe. The result? Eminem publisher sued. Audi settled, out of court, and the winner is...Detroit. Audi will make charitable donations to efforts in the Motor City. Here is the full story from our friends at Ad Age Mediaworks. This story is about the big guys...but it's wise to remember copyright laws in your marketing too.
Promoted Tweets and ROI
Four years after launching Twitter ramped up the advertising side of their business with Promoted Tweets. So...how much? Who has done what and what were the outcomes? We'll get to that in a minute. But...just because we never click on a "Promoted Tweet" doesn't mean others don't. We also think the costs, for most businesses, is way out of reach. And, there are many other inventive ways to use Twitter outside of the "Promoted Tweet" world. Here's a neat article from Ad Age Digital about four campaigns and what they got for their money.
Off To Central Iowa Bloggers (CIB)
It's the "First Friday of the Month" and CIB gathers this morning over at Panera Bread on University in West Des Moines...it's been part of our routine for years and a great place to meet up with folks and share stories...and ideas. Hope to see you there.
Thanks and Let's Connect
Thanks to NatraTurf and Bindery One for making this possible. Thank you for coming by if you would like to leave a comment here...feel free. Also we can connect on Twitter @MIchaelLibbie (personal and some business) or @InsightADV (business baby...business) and...here's our agency Facebook Page for even more...ideas and commentary. Have a great weekend! - Michael
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