I don't have the reach that Gary Vaynerchuk has so, perhaps you've seen this fifty-seven second BLOW UP regarding ROI (Return on Investment) and social media. If not spend a minute and learn why using Social Media for your business is not only smart...it is necessary.
But, as always, there is a kicker... You have to do this correctly. Our recommendation is to use these platforms to not only project your voice and your brand but to also listen, hyper-listen, to consumers so that you can match their need/wants/desires with your product or service long before the competition.
If you would like to leave a comment here...feel free. Or let's connect on Twitter @InsightADVand our advertising agency Facebook Page is right...here. - Michael
I think listening and extending your reach is the best way to approach social media but that any attempt to sell on any of these platforms will be counterproductive.
Posted by: Terry | 12/22/2011 at 03:03 AM
Hi again, Terry: If we're not selling...we're being counter-productive with our time..no? Actually listening and then reacting to the needs/wants/desires is a form of selling. Relationships often create sales. Thanks again for reading and for the comment. - Michael
Posted by: Michael Libbie | 12/22/2011 at 06:02 AM