Before you head out into the weekend I'll share with you some of advertising/marketing stories you might have missed or...some things you may have seen but without our comment. Sure it's Friday and it is never too late to learn. If you want to comment here...feel free. Or let's connect on Twitter @InsightADV or here is our advertising agency Facebook Page. Let's go:
Five Retail Lessons
Over the years we've watched thousands of retail owners succeed and more than that fail. Here's a list of five tips that, if you do them, we think will spell success for your retail operation. There may be more...but we think this is a great start. "Five Great Retail Lessons" is right here.
Facebook & Business - A Mix
What are the "big guns" doing when it comes to using Facebook as a marketing/advertising tool. The answer... "It depends." This past week General Motors said they were cutting out their spend on Facebook while Ford Motor Company said they were pleased with the results and had no plans for slowing down. Two similar companies...two very different views. At the end of the day we think the decision by GM was based on their brand culture which, we believe over the years, has been disjointed. Ford, on the other hand, seems comfortable in their role. But, that's just us. Two stories for you the first is from the Chicago Tribune as to why GM cut (from their $1.1 billion ad spend) Facebook. And, the other from USA Today that has a focus on Social Media and the "brand war".
Going Digital Ads with Kindle
If you've got $600K to spend Amazon will sell you ads on Kindle. For two months. Public reaction has been mixed. The blow-back seems to be based on the fact that if you spend dollars to buy something you should not have to put up with advertising messages. That's the short story. We think the public will not resist. What do you think? Here is the full story from our friends at Advertising Age. Check the comments.
Thinking Like a Consumer
Folks often wonder...aloud...to us, "So, what is it that you do?" The simple answer has always been, "We help our clients sell more stuff by taking messages to consumers that motivates them to buy...stuff." That is the "simple" answer. Yes, we create print, television, video, electronic and social media ads...but to get to that point we start by thinking like a consumer. A couple of months ago we landed a new client who is going through an entire branding change. Top to bottom. Much of the "work" has been research and then thinking. Thinking like a consumer. What is attractive? What motivates specific consumers in various markets? What works...what doesn't and how can we continue to improve? That's the really fun stuff... Our question to you is, "Does your business think like a business or think like a consumer?" Come on...be honest.
Facebook Gets It...Do You?
Mobile...mobile...mobile. If you want...we could crank up the Wayback Machine and look at a post we did from 2010 about the importance of going...mobile. But..nahhhh. Let's look at something NEW. Here's a piece from our friend Jeff Bullas (who will be in Des Moines on June 6th) and a neat infographic about mobile and Facebook and...you.
Have a Superior Weekend!