Each Friday morning we check some of the news stories from the world of advertising and marketing, share them with you along with our comments. Some you may have seen...others you might have missed. It's our way to help out a little. If you would like to leave a comment here, feel free. And/Or here is our Twitter Feed: @InsightADV and our advertising agency Facebook page is right...here. Happy Friday and let's get to it:
But, How Do They Find You?
We were having a chat with a potential client who has an Internet based business that has lots of competition. They are expanding their efforts to selected cities in
the US. The most recent being in Des Moines. I asked what they had been doing to market the company expansion: "We beef up our SEO, buy Google Ad Words. That's pretty much it." So...how do people find you? "They just go online and type in the selected words." OK, so how do you rank? "We usually come up on the first page of a search." OK kids...lesson time. Their marketing strategy is full of...holes. Notice some key words in his reply: "selected words" and "usually". In a highly competitive field wouldn't you want to better target your core consumers? And, is being on the first page of a Google search, among all of your competition, really the way to target? Nope. Forgetting traditional media allows your launch to rely on...way too much chance. That's what we think...you?
So You Wanna Reach Men?
What do men say about traditional media and online media efforts? What do they like, not like and what stereotypes turn them off? All solid information and this piece from Advertising Age will help you figure out some surprising trends across the age spectrum. For example, did you know 71% of men say keeping a neat and orderly home is a top priority for them? No? Some other key indicators from the study...if...you are marketing to men. Here is the link to Advertising Age.
AXE Grows Up
Simple story line...nice images and a great read make this new piece for AXE a winner in our eyes and ears.
What you can learn from this: Stop shouting, take the time to set up the story (this is a minute long), use creative images, and build to the brand. Demanding that the ads be done in a week or demanding "energy" and "more copy" kills most creative. We liked this piece...a bunch. Having Kiefer Sutherland do the voice ain't a bad choice...either.
We often sit down and do some "group think" when it comes to new campaigns. Sometimes it works but...then again not. It all depends, according to this article, when the "group think" happens. Here's an interesting article by Wayne Turmel. Those of you into technology will love it.
Speaking of Technology - Getting in the Way?
Sometimes something really cool can end up getting in the way. That's our view of the new "really cool" soda machine from Coke and Wendy's. Gone are the rows of choices and in their place is this single machine which boasts "100 drink flavors". While we think it's pretty will "fast food" get...slower? Here's the article we wrote this past week. As always, interested in your take.
Out On The Town...
This past week we were out shooting video for a client. One of our stops was in the tiny rural community of Verdigre, Nebraska. We did some exploring...just for you...Czech That:
BTW: If you want to visit the Verdigre Bakery here is that link. You are welcome!
Thanks for coming by and here's to a wonderful weekend!