Each Friday Morning we take a look at some of the advertising and marketing stories you may have seen, or missed, and then add our opinion. Our goal is to deliver to you some ideas that might work for your business, no matter the size. If you wish to leave a comment here, have at it. Or let's link up on Twitter @InsightADV or our advertising agency Facebook Page is right here. Ready for The Friday Wrap? Let's go!
This week in West Des Moines shoppers were buzzing over the long anticipated opening of Whole Foods. Folks camped out waiting for the doors to open. It's another indication of how interested the consumer is regarding sustainable/organic foods. Clearly Whole Foods has a huge brand following. Meanwhile, in the same city Tallgrass Grocery, a locally owned store based in the Historic Valley Junction, said they are asking their 840 members to contribute $150,000 in the form of loans and/or grants to keep the business open. That's a tall order and shows how difficult it is to build a sustainable brand without resorting to a high profile marketing program. We've not been to Tallgrass Grocery...yet. But it's high on the list.
What Men Like...
So, marketing to men? What are you using to deliver the message? What are you saying in your message. Will your message turn them off or encourage them to look deeper into your product or service? Some of the answers are here in the post What Men Like that gives you some interesting stats and ideas when...marketing to men.
Technology & Moms
A recent global study concludes that most mothers believe that technology can help them become better...moms. The survey analyzed 6,800 online responses from women in eight countries. Here is the full story from our friends at Advertising Age. All of which begs the question: How is your Mom Focused business or service assisting your target audience in becoming...better? Got an app for that?
Social Media - Doing It Right?
Last week we saw a report that was very critical of some major brands in not being responsive to consumers through their social media channels. For anybody who is really engaged in brand building using social media you know how devastating that can be. We share this reality with our clients and, frankly, anybody who will listen because it is so critical. But...why just listen to us? Here's a piece by our friend Mike Sansone about What Is Your Social Media Saying About You. It's a good read with several strong recommendations from a guy who...knows.
Is Small Better For Profits?
If you have the ability to be convenient you can...charge more. That's the secret as to why we see convenience stores on nearly every corner of the Metro. This past week ACE Hardware announced a partnership program that will bring smaller stores to a neighborhood near you. Ace Express is a way to bring goods to neighborhoods without building additional brick and mortar stores. It's an interesting idea. Here's the story in the post, Going Small...
The Age of Discovery
Nope, it's not a PBS Special...it is a great post about marketing in todays world. Our friends at FastCompany list out 5 Rules for Marketing in the Age of Discovery. It would do well for your business to have a peek.
This Week - Johnston Chamber of Commerce
This Thursday our "Chief Chair Mover", Michael Libbie will speak at the luncheon meeting of the Johnston Chamber of Commerce on "Five in Twenty Four". A series of five tips your business can do in 24-hours that are sure to increase your marketing footprint and allow you to reach more consumers. The event is taking place at the Johnston Lions Club and here are the details.
Thank You...and have a wonderful weekend.