Just before the weekend we offer up several stories that you may have seen or might have missed all laced with our comment. If you would like to join in with your thoughts here feel free or let's connect on Twitter @InsightADV or our advertising/communication agency Facebook Page is right here. Lot's of stuff, let's go:
Target Marketing - It Works...
We share this simple fact all the time, "Know Thy Consumer". Know where they are and what they want...well before the sell. Here in Iowa we just concluded two major events, The Iowa State Fair and Farm Progress Show. One event brought brought in one-million people the other a fraction at 200,000. However which worked best for the target audience? "Practical Target Marketing - It Matters" is right here.
Agriculture and Main Street
There is a common disconnect between the rural and urban understanding of the 2012 USDA Farm Bill. The impact of agriculture on urban centers, and some rural towns, needs to be addressed and here in this piece with Bill Northey the Secretary of Agriculture for Iowa we look at the controversy of the "feeding programs" as well as crop insurance and...uncertainty in an uncertain profession.
Jason Falls with All Business, No Bull in Iowa
Our friend Ben Smith brought Social IRL to Des Moines this week where Dwolla's Ben Milne and You Matter movement director Angelia Maiers also spoke. We think it's interesting to see/hear what some of the folks who attended thought about the half-day session with Jason Falls of Social Media Explorer. "So, what did you learn today....?"
Viral Videos & Business
One of the this summer's biggest internet hits (nearly 7 million views) came from a trio of Kansas Brothers in a parody called "Farming and I Grow It." Our friend Paul Yeager visited the location for PBS's Market to Market. The goal of the video was to inform Greg's city friends about life on the farm. Shooting took 3 weeks to complete and had to be done around the farming work day. They had some help from their sister Laura in filming some of the memorable shots. At first the other two brothers, Kendal and Nathan had to be convinced to keep shooting. But, after a few days they started having fun and knew they have a good product. Why am I sharing with you? Because this is a lesson in connecting with your target market in a way that blends lots of angles for an industry that's had difficulties with a younger demographic. The story will be tonight at 8:00PM and Sunday at 12:30PM during Market to Market. Here is the video but make sure you tune in for the back-story with Paul.
Facebook and Email Marketing
Our friend Jason Falls, who just released a book on Email Marketing, will be interested in this latest development from Facebook and their move to better monetize the brand. Our friends at Advertising Age tells us Facebook will begin, next week, to target consumers based on phone numbers and emails. Yikes. Here is that story from Advertising Age.
Old Ads Are...Funny
We're into advertising and love, love, love checking into Old Ads Are Funny a blog by Christine from Chicago. (She doesn't want us to tell you exactly...who she is) Some of the stuff is really strange and some, frankly, unchanged from the messages we get/create today. Wanna go check it out? Sure you do! Here's your link to Old Ads Are Funny make sure you subscribe and get the daily dose in your email.
Have a Great Weekend and thank you for coming by! - Insight Advertising, Marketing & Communications