Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and
is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: The Greater Des Moines Partnership, Shaul & Desmond CPA of West Des Moines, Iowa Soft Water of the Des Moines Metro, Aureon of West Des Moines, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the, The Strudl Haus of Des Moines, Tero International, The Kreamer Law Firm of West Des Moines and AARP-Iowa of Des Moines.
Every business measures the effectiveness of their spending. They want to know what the return on investment might be for a host of things from marketing to...yes, training. Here we visit with Ro Crosbie the president and founder of Tero International about just that topic. We'll talk about how they measure, what they measure and how the take that information back to their client. You will enjoy!
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.