Insight on Business - The News Hour with Michael Libbie is a look at the world of advertising, marketing, consumer trends and the tips our advertising agency offers to business owners and managers. We're LIVE each Monday morning at 8:45 at Webcast One Live and right here in this blog anytime you want. Before, during and after the News Hour we monitor @InsightADV for comments and questions. IOB-The News Hour is brought to you by FUIRSA Tax, "Working hard for you until the cows come home." This week:
The Scary Buying Cycle & Retail
Once upon a time retail business owners controlled the advertising media. They would create a print, radio or television ad and push that message to consumers. They still do that but the consumers have taken control of the message. That has lengthened the buying cycle and if your business fails to engage... We'll share what has happened and what you can do to get "back in the game".
Want To Build A Crowd?
This past weekend some savvy new business owners had a Grand Opening. Hundreds of people flocked to the event. They sold out of several items within hours and the crowd shared their experiences with their friends encouraging them to join in on the fun. All of this without buying one second of radio or television time. All of this without buying one piece of print. How did they do it? It was not "free" and it was not "easy" but it worked. We'll break it down for you and congratulations to the 515 Brewing Company for some nice work.
Co-Create Your Next Product/Service
Who Says YOU have the best ideas? No doubt...you. But, have you ever thought your consumers might be able to help you create create the "next big thing"? We'll give you four solid ideas on how successful businesses turn their customers into the new research and development department and why that works.
Repackaging Works & Why
Last week Pepsi announced the first major repackaging of their product in 16 years. We're wondering what took them so long. Sure, it's not that they had a lousy product or bad packaging for those 16 years. But, repackaging sells and creates a buzz. What your business (and Pepsi) can learn from the heady days of Detroit automakers.
The Business of Politics
We've invited Susan Judkins and Desmund Adams into our studio to talk about the area of politics most folks never see...the business side. We'll talk about what they learned from their recent run for public office, what business decisions they were surprised they had to make and how politics and business go hand-in-hand. It is "The Backstory of Running For Office" with two bright friends. Believe me...you'll learn something here.
Worst Ad(s) of the Week
Each week we share with you either the BEST or the WORST ad of the week and help you better understand why we "crown" our "winners". This week we'll show you two. Two ads we thought were disgusting.
We're LIVE at 8:45 Monday Morning at Webcast One Live...join us!