Insight on Business the News Hour with Michael Libbie is a production
of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.
We held Laura Kinnard over for a discussion about "real-time communication" with social media. The theory is that social media tools became popular when people used them to communicate rather than simply "push" products and services. Laura believes the trend is starting to turn and that people are becoming more aware that we need to get back to communication over marketing.