The award winning Insight on Business the News Hour with Michael Libbie, now in our sixth year, is a production of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business news broadcast in the Midwest. You
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You can call it internal marketing or branding or just plain marketing. Here in Episode 24 of Marketing for Business Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about steps you can take for your company to really start to focus on what your customers want. What they do not want is more noise...which is largely what many businesses offer. Take some time to listen to this two-part piece...we think you'll learn much.
Here, in Part Two of Marketing for Business - Episode 24 Phil and Michael share some step by step thoughts and actions to help you better identify what your customer really, really wants/needs and then how you can parrot that back to them in a way that makes your company more...human.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.