It's called "event marketing". That is where you create exterior events to help expand your brand among key demographics. And, if you happen to be able to sell something around it...so much the better. Here we introduce you to Shelby Bobbett and Jolene Goodman from Big Green Umbrella Media the publisher of Cityview Magazine. We talk about events, print, audits, advertising, the Best of Cityview and its value. Lots going on here...have a listen!
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