We went to the Drake University Neighborhood and to Mars Cafe for this edition of Marketing for Business - Episode 27. There Phil K. James from Good Milkshake Digital and Michael from Insight Advertising, Marketing & Communications sat down with Dan Koenig. Dan is an interesting cat. Decades ago he started Yankee Doodle Dandy Tattoos now a staple in that area. Then he revisited his childhood love of bicycles and started Ichi Bike a very non-traditional bike shop in the East Village of Des Moines. Both edgy and both artful. We talk about his brand, marketing and more. Fun stuff...and valuable lessons in telling stories.
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