Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and
is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: The Greater Des Moines Partnership, Shaul & Desmond CPA of West Des Moines, Iowa Soft Water of the Des Moines Metro, Aureon of West Des Moines, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the, The Strudl Haus of Des Moines, Tero International, The Kreamer Law Firm of West Des Moines, Iowa Workforce Development and AARP-Iowa of Des Moines.
Here are two real-world marketing/branding stories for you. In one Wyndham Hotels and Resorts out of San Antonio blows it in the other Blue Microphones out of California hits it out of the park. The bottom line is this: A company can spend thousands, if not millions, to build or maintain a brand but the true test of their branding message is their customer service. It's a wise lesson for any size business...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.