Insight on Business News Hour with Michael Libbie is our look at the world of advertising, marketing and consumer trends. We'll offer up our thoughts on what works...and what might need more work. Our goal is to help your company enlarge your marketing footprint by introducing you to new ideas and suggestions that match consumer interests. Our thanks to NatraTurf and Bindery One for helping make this possible. Let's go:
Pens Vs. iPads?
Is the sky falling? Last year electronic gadgets were all the rage. This year economic concerns have parents choosing pens and pencils over iPads. The survey of 1,500 respondents was done by MediaVest who found 90% of these consumers ranked sales, rebates and discounts as "somewhat important to very important". But...a word of caution before you rush to the bottom of price offerings:
- The media fails to share with you how many people are working vs. the number of unemployed.
- Likewise if you follow most news/talk formats they would have you believe "the sky is falling".
We don't buy it and caution your business to resist rushing to price points. Hiqh quality, high value items are still in demand. Oh, one other thing...there are additional choices available today that were not available last year. That also has a direct impact to the study. Want to make your own conclusions? Here is the story from our friends at Media Daily News.
Marketing During Tough Economic Times
The notions above leave me no choice but to, once again, have you see this great video on cutting R&D and Marketing...during tough times. It's a classic and worth two minutes of your time.
We love it when we help folks learn. Just his morning I was visiting with a real estate professional who, last month, shared with me she was putting QR Codes on information sheets attached to the for sale signs. We suggested she place the QR Code directly on the sign...that way if/when there are no info sheets individuals can still access video, stills and information about the listing. She listened... Nice and we know it will help. But, don't take away the info sheets...not everybody is comfortable with QR...yet.
Webcasting & Livestream
Some of you remember the genesis of this post was our daily program Insight on Business News Hour with Michael Libbie. (Video) We originated from a studio in the financial center of Des Moines and shared much of the same information via video and audio...along with this blog. We were, once again, way ahead of our time and when personalities collided we made the choice to end our two year run. (But, we are in negations to bring a specialized program...back). So, how "on target" were we? Here is a post from our friends at American Express Open... Livestream has seen a 600% increase in...business. Cutting edge marketing my friends...for a fraction of the cost of traditional television.
This week I stopped into the Urbandale, Iowa Hy-Vee grocery store and saw this display. (you can click on it to enlarge) The reason I'm calling your attention to it is because...it works. It's not only a display that you'll notice there is also an interactive component regarding recipes and information about the product being displayed. It takes loads of work to get something like this accomplished but the value to both the shopper and the store is...huge.
Thanks and Let's Connect
Thanks for coming by. If you would like to leave a comment here, feel free. Or, we can connect on Twitter @MichaelLibbie (personal and business) or @InsightADV (business baby...business). And our advertising agency Facebook Page is right here. Have a great Thursday and welcome to September! - Michael