Insight on Business News Hour with Michael Libbie is our daily look at the world of advertising, marketing and consumer trends made possible by the support of NatraTurf and Bindery One. We'll share some stories and some marketing tips that you can choose to develop for your product or service...and it's all...Free! WHOOT! On tap today:
Being Responsive to Consumers
Listening, learning and reacting to consumer requests, ideas or input through social media channels is both the blessing and curse for those of us who use the media for business. The curse is...more work. We won't tell you it's easy and cheap...nothing of value is. If you don't do the work and communicate with your social media savvy consumers your brand will suffer. However, the blessing (and there are many) is that, if you get it...and you work it...it can have a lasting impact of good will and provide you with a wealth of information about your customers and your product/service. Quick example: We attended an Iowa Cubs baseball game last night. (Cubs win 9 - 4 over Fresno!) Toward the middle of the game I tweeted to @IowaCubs, "Say, can you mention my Bride's birthday on the big screen?". Minutes later: "Happy Birthday Georgie Libbie from the Iowa Cubs!" flashed. Somebody was watching and reacting...and today I get to write about it as a quick example of being "connected". Residual value. If you use it...and get it...do it...right. Thanks...again!
Yesterday I had the most interesting interview with a perspective client. She called our offices and for an appointment on a referral from another client. She wanted to talk about websites, social media and general marketing for her thriving business. Fifteen minutes into our visit with this outgoing 39 year-old I learned that she doesn't own a computer...other than her iPhone. I'm sharing this with you because I found it...astounding. She now wants to go from 0 to 60 and branch out beyond her local area. I think it's going to be exciting...and she's in the perfect niche market. We've got a little work ahead of us.
Passing Along A Little Fun - Sexy...Weather
OK, here are some inadvertent sexual weather-casts from our friends at "Happy Place". We found these this morning and including them...because folks tell me I'm too "serious". Hey, it's business...
I remember my early days of broadcasting, back when I worked for Marconi, (the reference is for those folks who may not know who Marconi...was.) and many times I'd hear the "talk" about what one station was doing that "sucked" or what another station was doing that rocked. I'd always pay attention to what was good but decided to forgo slamming the competition. I was better, I reasoned, to pay attention to what we were doing and how to get better at delivering a quality service with high value. I thought about that when I read this quick piece from Jim Connolly, "The Truth about Bad-Mouthing Your Competitors". It's as true today as it was...way back...then. Focus on making your product or service better...it works.
For only the 12th time since 1936, Budweiser is changing their can design to include what InBev calls the "Bow-Tie". In a move designed to slow the sales slump of the brand (Budweiser sales volume slipped 7.5% last year and 9.5% the year before) the marketing folks bring you the "new look" particularly "younger drinkers". Uhm...I dunno. Nice design but...really, this will drive younger drinkers? What do you think? We think somebody wanted to make their mark on The King of Beers.
On That Note...Thank You and Let's Connect
Thanks for coming by for a quick read. If you wish to leave a comment here, feel free. We can also connect on Twitter: @Michael Libbie (personal & business) or @InsightADV (business...) and here is our Facebook Page Thingy. Have a great Thursday! - Michael