Branding Non Profit Fundraising
Last week I received a phone call from a friend who suggested I needed to use my life experience to create a new seminar topic.
John's note was pretty simple: "Michael, I was thinking you might consider helping those of us in the non-profit sector better understand how to brand ourselves and how to better market to our prime demographic."
John went on to suggest that I should take what I learned from my years as a professional fund raiser for a United Methodist Mission and mix that with my marketing/branding experience and take it on the road.
I was surprised to learn that many fund raisers have a hard time connecting the message, the brand and the demographics. So, we've given birth to a new seminar topic for your next non-profit gathering of fund raising professionals.
"Non-Branding - Raise the Brand, Raise the Gift"
Thanks John!!
Michael P. Libbie is an experienced seminar speaker on Branding, Change, Marketing, Advertising and Non-Profit Fund Raising (sure now!). For rates and schedule contact him at Insight Advertising, Marketing & Communications.

