As most of you know I do a daily business news broadcast. Along with the business news of the day and the markets we'll make welcome one or two business guests during the hour. The interview segments run, on average, eight to twelve minutes. We've had hundreds of conversations with established business leaders to start-ups.
Within 24 hours we send out guests the radio blog links, podcast links, photos and any video we take during the interview. What happens next is interesting.
Some of our guests take the information we share with them and post it on their own blogs, Facebook Page, Twitter, Flicker...etc. Some clearly don't. How do we know?
We watch the number of "plays" each has. Those who are connected to social media and have their own audience start to build "play numbers" right away. Those who don't...don't.
It's the power of connection. Sure, while we're live we'll reach hundreds of listeners but, for those who understand the power of social media, hundreds more get to listen to the interview segment on "their time". That, my friends, is the new reality of media. Listeners, viewers want stuff when they want it and not built around our schedule.
Oh, the times they are a changin'!