What's The Difference? McAdvertising!

I've had this conversation with hundreds of people over the years...now...finally...proof!

Our advertising agency has long held to the belief that we can help good products become great products through proper marketing and advertising.  Now a study funded by Stanford University and the Robert Woods Johnson Foundation seems to confirm our "semi-slogan".

The study, released this week, was about the food preference of pre-school children aged 3 - 5.  It found that kids favored hamburgers, chicken nuggets and french fries that were wrapped in paper with McDonald's labels.  Even though that food was NOT McDonald's!

In fact, the study went further.  When store bought milk, juice and even CARROTS were placed in McDonald's cartons the kids preferred them to unmarked foods.

How could this be?

The answer is simple.  McDonald's has, for decades, continued to advertise and market their LOGO and used advertising tools to increase the awareness of their entire brand.  Even when you would think that selling 40-Bazillion Burgers would have been enough.

I realize...YOU do not have that kind of budget.  But...you do have a marketing and advertising budget, right?  And, in your business you are not targeting the entire WORLD with your advertising message, right?  You know your primary demographic or target audience...don't you? And, you are spending your budgeted dollars in the right place and using the right medium...right?  Or are you swinging blind?

THAT...is the difference,  McDonald's knows...many others have to guess.  The other difference?  They are steady.  Even when owning the market...they continue to advertise and market their products.  Often in new ways.

The truth is...nearly anybody can McAdvertise, if they have the right tools and knowledge.

Michael P. Libbie - Insight Advertising, Marketing & Communications where we help clients better understand the who, what and where of marketing and advertising.

Comments

[Georgie]

Hummm.....I think I'm having a 'Mac Attack'!!