Burning Through Your Ad Dollars?

It's the Fourth Quarter and many companies are finding more "advertising opportunities" then then funds to pay for them... 

It's a real problem.  There are countless ways for you to spend your advertising dollars.  We know that because we get 15 - 20 calls a day from folks pitching their magazine, newspaper, TV, radio schedule to our advertising agency clients.

Here are two important considerations:

First:     The Fourth Quarter is NOT the time to run out of advertising dollars.  If your projected revenues are not where they should be, cutting back on your marketing opportunities is usually the wrong "first step".  A clear Marketing Plan is essential and if you do not have one...now is a good time to start for 2008.

Second:  We listen to all the "pitches" from advertising sales people.  Why?  Because somebody might have the exact match for our client...even if it is not in the budget and even if we've not done business with them before.  We never say, "We don't want to speak with Company X."  Who knows...they may have the "magic bullet".  If we fail to listen...we might miss it.

To things:  Plan & Listen

Thanks for reading!

Michael P. Libbie - Insight Advertising, Marketing & Communications...where we help our clients Plan and Listen.