So, Does It WORK?

At our agency we're always looking for that advertising medium that "works".  Does it produce calls?  Does it help sell products or services?  Does it help produce an awareness of our clients product or service?

We tend to work a lot with agricultural clients.  That is good...and GOOD.  The GOOD is that we actually know about farming and ranching.  Many agencies don't. 

The good is that the agricultural based market is a very narrow focus.  Remember, there are only 2.2 million farms in the United States.  Unlike general consumer based advertising we, and our clients, know right away when an ad works...or when the media works.  How?

Phone calls, website visits and general interest in the product at a special event. It's pretty grassroots stuff.

I just returned from a Farm Show in Lincoln (remember Kate?) and we had a great amount of interest at our client booth for Calcium Products, Inc. In addition, over the past couple of weeks we have watched the number of visits to the Calcium Products website increase...at a rapid rate.

Why?

It might just be the reaction to the magazine company this guy works for.  (OK...it's not Kate...and it is an odd photo of a guy standing next to a lit up ice cream cone!)  This is Matt Coniglio who is the National Accounts Manager for Fastline, an agricultural equipment magazine.  I've known Matt since he assumed that position with Fastline.  He's always been honest with us and upfront with the pride he has in his product.

Best of all, he keeps in touch.  Never, right away asks for an order but offers some piece of information or simply asks us our advice about a project or a plan.

Customer Service.  Maybe it's a tactic other media sales people should learn.  And...when something really works for our clients...we don't mind taking the calls.

Michael P. Libbie - Insight Advertising, Marketing & Communications

Comments

[Joe McWilliams, Fastline Publications]

Just wanted to say "thanks" to Mike Libby for the kind comments about our National Accounts Rep Matt Coniglio. He is a great professional that genuinely wants to help his customers become even more successful.

[Michael Libbie]

Joe: Thanks for reading and for your comment. We've always found Matt to be a good pick for a corporate talent. He would do well anywhere. Hope things are good with you and the family. Holiday Best, MPL