You Can't Be Too Serious...About Serious Dollars!

His name is Lee Rosenberg and he is a venture capitalist from Chicago.  He called our office the other day to visit about Barack Obama and why I might support him in the Iowa Caucus tonight.  A mutual friend had asked him to call.

It was a nice conversation.  We finished the political discussion quickly and moved on to some other topics.

Then he said something that, frankly, I'd not thought much about.  Lee said,

"As a venture capitalist I am amazed at the political process.  If you think about all of this from a business side of things it just makes no sense."  He had me at "political process".

"Think of it", he said.  "Individuals raise some serious money!  Millions and millions of dollars from various people and organizations.  They go out and hire hundreds of people, spend millions in advertising and marketing and in less than 18 months it's over!  It's simply amazing."

Sure the prize is big...very big.  But he's right. 

Now, let's turn that into a marketing and advertising message:

Let's say that you own a business.  You have spent your life and a great deal of money in setting up what you think will be a winner in a world with lots of competition.  (Your goal is to last much longer than 18 months.)  This is your future...and the future of your family, your employees and, perhaps, your community.

Are you spending "serious money" on your image?  On marketing your product?  On picking the right vehicle in which to advertise?

How serious are you about success?

Do you know?

363 days until 2009...don't wait another minute to find out.

Michael P. Libbie - Insight Advertising, Marketing & Communications where we don't build a thing...except exceptional marketing plans.