Branding...Every Chance You Get

Insight Advertising - Our Marketing and Advertising Blog...thanks for reading!

Taking the chance to brand at every road.  Earlier we wrote about the "Duck" logo and recognition factor of the Peabody Hotel properties.  It is everywhere.

This was something we noticed just today on a trip to the ice machine. 

Rather than push the "Coke Logo" like most hotels would on a machine like this...the Peabody makes it a point to push their brand.

For those of you concerned that the "brand" is the duck...it's not.  The duck is simply the logo that goes on everything.  And, while the logo can be part of the brand it's not the whole picture.   

If that is confusing to you I thought I'd share these two photos of the pop machines found on each floor.  If you look at it you see the Peabody Logo and the duck...but there is more.

Here is a close up of the wording:

If you read these words it tells you how the company is attempting to brand it's image.  In other words...if you are "somebody" you have to be seen at the Peabody in Memphis.

Brilliant...

It's more than the logo...branding is telling the story. 

Headed back to Iowa today...it's been an informative and interesting trip.

Michael P. Libbie - Insight Advertising, Marketing & Communications