Flying With Cookies...
Took a trip this week to the Atlanta for the Farm Equipment Manufacturers Association fall meeting. Did I tell you I dislike flying? You see, I'm old. Old enough to remember when taking a flight was special. The people dressed to take the trip. The folks waiting on you looked professional and they were nice... Today travelers look like refugees from Uzbekistan and the "help" look and act like left overs from some Soviet gulag. OK maybe not that bad...but compared to the "golden age of flight". Travel by air is a mess.
My office booked my flight to Atlanta on Midwest Airlines. "Who?" I asked. "They have airplanes?"
Was I surprised. The crew was crisp, attentive and personal. The aircraft was clean and actually smelled good.
But...it was the cookies that got me. Yes, hot, like right out of the oven, chocolate chip cookies to die for. Oy, the smell...the fun...it was soooo...cool
You see how little it takes to get me excited? Fresh chocolate chip cookies and I'm all over it.
But the real difference was the people. They conversed with us, they smiled, they actually seemed like they enjoyed shuttling refugees from place to place.
One more thing. Who ever is doing their PR...hire them. The "in-flight magazine" had four letters to the company praising the efforts of various staff members from all over the country. And, know what? I think they were real... Nice work.
So, bring it on...warm cookies, warm smiles and flawless travel. Nice job Midwest Airlines....very nice.
I'm with you -- Midwest Airlines, cookies and great flights; a high performing brand in my experience.
Glad to have you back in the middle here in DM.
Keep creating...great insights,
Mike
Posted by: Mike Wagner | November 03, 2009 at 08:41 PM
Nice Content. Great idea to promote your product or services is to use customized gifts such as Custom T-Shirts, customized sanitizers and many more.
Posted by: Custom T-Shirts | November 04, 2009 at 02:20 AM
Mike, it's the little things that make the big difference...thanks for reading and for the comment! Michael
Posted by: Michael Libbie | November 04, 2009 at 05:45 AM
So...do chocolate chip cookies really go with vodka tonics???
Posted by: Georgie | November 04, 2009 at 09:28 AM