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Brand Essence...Is It Really This Hard?

Seth Godin...if you do not follow and read do your business and your mind a great service and check him out.  Seth posted a piece about a company calling him and asking if he would help them "find their brand essence".  Here is that post and here is a video primer on figuring out where to start when it comes to your business brand essence.  Those of you in Des Moines may recognize several...locations.

 

 

Just to let you know, we monitor Twitter @MichaelLibbie (personal and business) @InsightADV (business baby...business) and @RuralLife Radio (our love of the rural lifestyle). Thanks for coming by!

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Comments

Katie

Libbie! You are great on video! You could totally be a reporter or even a news anchor!Keep it up kid!
kk

Michael Libbie

Hey Katie! Thanks for the kind words...but I think they might be looking for somebody younger? Caught you today on the tube! Nice. Thanks for the comment! - Michael

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