Have YOU Looked Lately?

Yesterday I received a note from a former client.  Former because they  figured they could do what we do...and not pay an advertising agency to help them navigate their marketing and advertising. 

That was two years ago.

The note I received yesterday was a request to change some items on their Website.  Even though THEY have full ability to manage their content to make changes.  I'd not been on their site for some time...but I should have.

The content was two years old!  The address was no longer correct, the contact information didn't work, several pages went to a "dead end" and the latest press release was something we wrote just before they left our agency to, "Handle things ourselves."  It was a mess.

I called them back and relayed the information and they were...shocked.  Shocked?

Two things: 1)  YOU need to review your website on a regular basis.  You need to update the information if you can.  You need to make sure there are timely pieces of information.  "Handling things yourself." Means...doing it.  2)  Know your limitations.  If you build or sell the best damn "Self Weasel Winding Torque Inducer" on the planet, focus on that...know your strengths.  And...respect the craft of others.

A website is not a static brochure...it's something that should and must change...often.

Welcome back...we've missed you.

 

 

Comments

[Greg Hauenstein]

You wouldn't ignore your storefront for two years and let the dust build up or the signs get all sun bleached, nor should you treat your website that way.

[Michael Libbie]

Greg - Nice way to put it. It just really does amaze me...if only folks understood the power of their site...and if it's not right, how much it costs them. Thanks for reading and for the Comment. - Michael

[United Gold Direct]

Very Nice website. I just finished mine and i was looking for some ideas and you gave me a few.

[united gold direct]

thankyou for those points that you raised, as a website owner i will be remembering those tips