Cut Employees or Marketing? Wrong Question...

Time for a quick video blog.  This is Kert Henning from family owned Henning's Cheese based in Wisconsin.  Henning's Cheese has 25 employees...up from several years ago.  In 2009 they made a decision to "not join the recession" and increased their R&D and Marketing budgets.  The result has been increased sales, increased product offerings and a much larger market share.  Oh...and did we mention they sell a premium product?  Remember "Trust & Value"?

 

If you would like to learn more about Henning's Cheese, how it's made, where they are and see how excited this man is about his craft...  Here is a longer video we made at the Urbandale Hy-Vee where we found Kert...selling.

Thanks for coming by and have a great weekend! - Michael