« Zero Moment of Truth...Told Ya. | Main | Making New Friends... »

Know When to "Fold 'Em".

Change in advertising and marketing direction means listening to the consumer...first.  That's exactly what Burger King did when they retired the often "Creepy King" and hired a new agency to help them re-brand their product.

We think it worked...here is their new ad.  I'll share with you why this works so well...after the view.

 

The consumer is more in tune with food and food quality; this ad connects with that reality.  And, that's not just me talking.  A recent article in Advertising Age tells us this first look is scoring high...and the brand perception among consumers ticked up ten points in just 48 hours.

Your Tip

Some companies will change their marketing/branding direction because a new person is named VP of Marketing and he/she wants to make their mark.  That is the worst reason for change.  Then there are stories like this where the brand is "tired" or "creepy" and nearly anything the company does is a positive.

Finally there is change because the market and the consumers demand it.  That's part of this message, for your business to be able to know what the demand is...ahead of the wave is critical to making the right choice.  Pay attention.

Thanks for coming by.  If you would like to leave a comment here, feel free.  Or we can connect on Twitter @MichaelLibbie (personal and business) or @InsightADV (all business).  Our ad agencyFacebook Page is right here...if you want.

Have a great day...and go sell something! - Michael

6a00d83452534069e20120a53db1ed970b-800wi

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452534069e2015391bfbd33970b

Listed below are links to weblogs that reference Know When to "Fold 'Em".:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In.