Today begins the three-day run of the Iowa Power Farming Show. It marks the 57th time producers, manufacturers and loads of 4-H kids flock to the Capitol City to see what is...new. What is "new" is the fact the Iowa Power Farming Show now ranks as the 2nd largest indoor farm show in the...nation. (The National Farm Machinery Show based in Louisville still holds the number one spot.)
Over the years my friends at the Iowa/Nebraska Equipment Dealers Association (INEDA) have guided this show (and it's twin based in Lincoln, NE) to new heights. And it has been deliberate. Four years ago, as we sat in Kansas City, my friend, Andy Goodman the President/CEO of INEDA told me his goal was to build a larger, bigger show, support a new downtown hotel and help move the renovation of Vets Auditorium...two down...one to go. But there is more:
Agriculture is riding high. Land prices in Iowa have set records, corn and soybeans prices continue to put cash in the pockets of farmers and rural manufacturing has seen the benefit. This week, as thousands of pickup trucks rumble into the Capitol City, they are filled with cash. But, for the most part, urban retail centers are not noticing. They are unaware and that's too bad. Think of the possibilities of attracting consumers with cash to spend.
And, if you're locked into one of the downtown buildings take a walk to the Iowa Events Center and have a peek at the power of agriculture. I think you'll be impressed.
If you want to leave a comment here, feel free or let's connect on Twitter @InsightADV. And if you are tweeting about the show try #IPFS12. Thanks for coming by! - Michael