The Big Lie...
It ain't gonna happen.
A week doesn't go by that we don't hear about some marketing person selling Facebook "Likes" as the way he/she will pull in loads of customers/clients by simply writing this type of post: "It's a wonderful day today. Make it better by coming in and buying a brand new car/boat/house/kid."
This week we received a call from a specialized marketing company who was being taken to task by their client (stay with me on this) because the client complained their Facebook link (located on the marketing company directory page) was not generating enough..."Likes".
For fun we looked at the Facebook page of this client and it was filled with...crap. Ya can't sell...crap especially bland crap.
Here is the truth about social media marketing...ready? It Takes Work.
There you have it. Posting "nothing to say" once a day does not drive traffic, create customers or engage consumers. It's just...crap. So, what does work? Here's a quick list:
- Stay Personal - People buy from people. Share short stories about real stuff going on around your business;
- Use Photos - Fact: Photos get more "looks" than words;
- Be Helpful - No matter what industry you are in consumers are looking for answers. You are the expert in your industry...share your knowledge;
- Facebook Ain't Enough - Unless you are a mega-company with a solid brand there little success in posting to Facebook only. Use other social media tools to tell the "back story" of your business. Yes, that means more...work.
- Traditional Marketing - Here's a shocker...not all of your customers know you have a Facebook page. Most don't care but, even if they did what's in it for them. Use traditional marketing to share the fact consumers can connect with you online but remember to give them something of value even if it's only the "inside scoop".
- Video - Yep...but that too takes...work.
The downside off this list is...it takes time. Nothing is free. Thinking Facebook, or any social media or traditional media marketing tool, will solve your consumer connection delemia buy using a lazy approach won't work. The consumer is way too wise...
If you want to comment here, feel free or let's connect on our Twitter Stream @InsightADV and (yes we have one) our advertising agency Facebook page is right here. Thanks for reading! - Michael Libbie