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Rewind HyVee/Chrysler Ads

Recycling is all the rage.  For those of you who follow these posts you know we love the Weiden+Kennedy series of ads for Chrysler.  The images of Detroit, the driving music, the soaring choir and the great voice work of fellow Michigander Kevin Yon.  Remember this from the Super Bowl?


This past week our friends at HyVee, a midwest grocery store chain, released this piece that seems very familiar. Almost too...


For the first few seconds I honestly thought it was a new ad from Chrysler.  But's for a "gas card".  It's one thing to do an ad that has a focus on resurrecting a city and an iconic brand.  It's another to promote a...gas card.  We think it's nice but odd.

What do you think?