I am a capitalist. I think. I love it when a client listens to our advice, sells more stuff and becomes successful. That is what we're in business for. If our clients were not successful we would be out of a job. So, I am a capitalist but I also want to be...fair.
This is an image of the Des Moines Register advertising section from the Thanksgiving Day edition, 2012. Yes, the paper had some "news" but over 80% of the daily was...advertising. (Who says print is...dead?) Going through this edition it's clear that "big box" has the upper hand with their advertising dollars. Not many "mom & pop" ads for small businesses.
I get it that these chains and "big box" hire local folks but I also know that independent business owners and workers want you to shop them as well. That's why several years ago I vowed to make 80% of my holiday purchases from "Indies". That starts tomorrow during Black Friday.
Market Day is a monthly event made up of "Indies" that takes place at the Des Moines Social Club. But, Black Friday is special. Dozens of artists and retail shops will sell useful and often querky stuff you'll find nowhere else. And, doing business with these folks is a joy. (Here's a preview of some of the vendors.)
This year...why not be a capitalist and do that shopping local...really local...hyper-local. If you're in the Des Moines area you can meet up with us at Market Day, Kirkwood Hotel, 400 Walnut Street. Door open at 9AM. See ya there!
Happy Thanksgiving and...Happy Market Day Shopping! Want more? Quick video from last year: