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Stunning...

If you have followed our work you know we love "Less is More".  The idea behind this concept is to get the consumer to NOTICE you or your product/service.  The secondary goal is to sell.  When this flier from Target arrived in this morning's newspaper we had to share.

In a word it is: STUNNING

Target 2013 Cover

The designer created a visual WOW with color and motion calling attention to the two items being sold while shouting...classy.  We may never look at Tide or Welch's Grape Juice in the same way.  Well done, simple and stunning.  Your thoughts?

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Comments

Georgie

It's telling me that she is so confident in the product, that she is totally unafraid to wear white while drinking grape juice, because she knows that Tide will get the stain out should she spill it on her.

Michael Libbie

Yes, the subliminal is not so much in this piece. We think it's great...while being classy. Thanks for reading and for the comment! - Michael

Paul Krantz

Striking image, but it looks like maybe a little too much Photoshopping going on here. The right arm seems preternaturally long and thin, and the left one has some really odd perspective going on.

Michael Libbie

Paul, don't ruin the moment. ;-) Thanks for reading and for the comment! - Michael

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