Stunning...
If you have followed our work you know we love "Less is More". The idea behind this concept is to get the consumer to NOTICE you or your product/service. The secondary goal is to sell. When this flier from Target arrived in this morning's newspaper we had to share.
In a word it is: STUNNING
The designer created a visual WOW with color and motion calling attention to the two items being sold while shouting...classy. We may never look at Tide or Welch's Grape Juice in the same way. Well done, simple and stunning. Your thoughts?
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It's telling me that she is so confident in the product, that she is totally unafraid to wear white while drinking grape juice, because she knows that Tide will get the stain out should she spill it on her.
Posted by: Georgie | January 09, 2013 at 08:02 AM
Yes, the subliminal is not so much in this piece. We think it's great...while being classy. Thanks for reading and for the comment! - Michael
Posted by: Michael Libbie | January 09, 2013 at 08:42 AM
Striking image, but it looks like maybe a little too much Photoshopping going on here. The right arm seems preternaturally long and thin, and the left one has some really odd perspective going on.
Posted by: Paul Krantz | January 12, 2013 at 08:02 PM
Paul, don't ruin the moment. ;-) Thanks for reading and for the comment! - Michael
Posted by: Michael Libbie | January 13, 2013 at 09:21 AM