We're always on the lookout for some neat ideas and when we saw this
campaign from TBWA/RADD for their client Red Tomato Pizza we were impressed. It recently won the 2012 Caples Award for direct marketing.
Not only did they stay in budget ($9,000) but according to the story deliveries went up by 500% and over 93,000 requests from new customers but the company also hit the bulls-eye with free media (this post being one) that was worth over $8 million.
The down-side: The pizza place is located in...Dubai. But, what the heck it's still a very cool idea. Here's a look at their video:
So, what new way can you connect with your consumer base? Come on now...think!