"I don't know what to write.", "I am not a "Tech" person.", "Nobody will
find what I have to say interesting.", "I don't have time!", "We're going to have my daughter do the social media. Will that work?", "Facebook? I already have a Facebook but that's just for friends and family." And on it goes...
Just a sample of what we hear each week from business people whom we attempt to get interested in building their brand using "new" or "social" media. But, in the end they fail. At the same time we watch as hundreds of brands, large and small, work at their social media branding and...win. What's the difference?
Dedication & Learning & A Plan
The brands that work their social media program well and expand their brand figured out that before they sit down to punch that first key-stroke they must have a plan. "What are my branding goals and who do I want to reach?" While we can guide a business along it ultimately becomes the companies responsibility to make sure they have a plan and it is followed.
Living with Social Media requires:
- Thinking - What is it your brand/business wants to accomplish and who are you trying to reach;
- Understanding - What social media platforms will work well with your key demographic and how do you know where your demographic is;
- Commitment - The business must commit the necessary time and resources to building the plan and then working it...daily;
- Reality - Each social media platform is different and the way in which a business engages consumers will vary with each;
- Recognition - Social/New media is not broadcasting yet "reach" and "frequency" play an important role.
If you think you're frustrated with the process you are not alone. However, if you commit yourself to a process and understand it as a process you'll win.
What other things much a business know to be able to better engage in New/Social Media and be effective?