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We're Days Away...

In just a few days we will launch Insight on Business - The News Hour on 1350-KRNT in Des Moines, Iowa.  It's been a long process and we're KRNT Photo glad the Des Moines Radio Group and Saga Communications have embraced the idea of a local, live news program about metro area businesses.

Over the years we've found that broadcast radio and television have limited time and talent to cover the business stories that are outside of "big company news".  In other words if you are not Wellmark, Wells Fargo or AVIVA the chances that somebody in broadcast media will pick up your story is...zero.  It's not their fault...it's just not in their wheel-house.

However, it is in ours.  Each day Monday - Friday between 5 and 6PM Central we'll talk about the business news of the Metro.  Interview the business newsmakers, tell the stories about emerging businesses and share our insight into local stocks.  All live and all local.

We've been asked what we'll do with our Web TV program of the same name which airs live each Monday morning at 9AM on Webcast One Live.  We're going to stay there as well.  While 1350-KRNT is local, Webcast One Live is national and global.  Our program there deals with advertising and marketing news and business tips.

Two different audiences...two different news outlets.

Thanks for your support and we look forward to the Monday launch!

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The Facebook Page for Insight on Business - The News Hour is right here and our Twitter Stream is @IoB_NewsHour and the place for press items is IoBNewsroom@Gmail.com




Businesss & Social Media...Nah...

On Monday our guest for Insight on Business the News Hour was international speaker Karen McCullough  who said something that we've Karen Speaking web known for a very long time.  "I've  been doing social media events for five years and I've come to the conclusion that while business owners/managers are curious about using it to boost their business; in the end the vast majority are simply not going to use it"

She's right...

We too have been on the Social Media Speaking Circuit for years...and it's nearly always the same reaction: "Wow, this is great stuff! But, I don't have the time to do it and I'm not a computer wiz.  Besides who cares?"

It's a real "head-shaker".

Give a business person the ability to actually communicate with his/her current and perspective consumers at a price that anybody can afford and...nope.  "Ain't gonna do it!"

Even though some small businesses are doing a superior job and we can prove the ROI.  Folks like:

  • Cafe di Scala - @CafediScala where they tweet 5 to 8 times a day and have a very active Facebook Page.  Both with thousands of followers/friends;
  • Yummis Bakery - Based in Grinnell that uses Facebook as their major source of advertising and it works...big time;
  • Urbandale Chamber - On Twitter you can find them @UrbandaleChmbr.  They joined in 2009 and over the past two years have been on fire with social media tweeting many times each day and have a Facebook Page with 1,400 likes and both are used to share chamber news & information;
  • Annie Haven - Female rancher who manufactures all natural, premium soil conditioners from...manure @GreenSoil on Twitter with dozens of conversations each day and 11,000 followers whom she interacts with;
  • Domestica - A small indie art/craft store @ilovedomestica and right here on Facebook with over 3,000 likes.

We could go on and on...about success stories and people who have taken the time to plan their social media marketing and have done a fantastic job.  And if you don't believe us...go ahead ask them.

But still...we go about the business of sharing the power yet it's "Nyet!" for so many.

We just don't get it....you?

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You can comment here or on Twitter @InsightADV and our advertising agency Facebook Page is right here