In just a few days we will launch Insight on Business - The News Hour on 1350-KRNT in Des Moines, Iowa. It's been a long process and we're glad the Des Moines Radio Group and Saga Communications have embraced the idea of a local, live news program about metro area businesses.
Over the years we've found that broadcast radio and television have limited time and talent to cover the business stories that are outside of "big company news". In other words if you are not Wellmark, Wells Fargo or AVIVA the chances that somebody in broadcast media will pick up your story is...zero. It's not their fault...it's just not in their wheel-house.
However, it is in ours. Each day Monday - Friday between 5 and 6PM Central we'll talk about the business news of the Metro. Interview the business newsmakers, tell the stories about emerging businesses and share our insight into local stocks. All live and all local.
We've been asked what we'll do with our Web TV program of the same name which airs live each Monday morning at 9AM on Webcast One Live. We're going to stay there as well. While 1350-KRNT is local, Webcast One Live is national and global. Our program there deals with advertising and marketing news and business tips.
Two different audiences...two different news outlets.
Thanks for your support and we look forward to the Monday launch!