The Lowest Bidder
Let's say you are a membership driven organization...like a chamber of
commerce and you're going to have a company build out a new website. Of course you take bids and, in the end, you accept the lowest bidder. The problem is folks that use mobile devices can't use your site because it's not responsive.
And it's not like you didn't know. Because you were told, several times, that close to 50% of website usage is now from smart-phones. People trying to access web pages using Android or iPhones. Several times. However, you chose to ignore the advice and accepted "the lowest bidder".
In the end you drive away consumers, customers and people who are trying to use your site to connect with your members because...you didn't listen and accepted the lowest bidder.
Maybe accepting the lowest bidder isn't such a good idea.
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