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November 2013
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January 2014

They Don't Matter...

Yesterday morning I got an 'excited' email from a local company sharing Man What the Heck with me the news they just 'revamped' their website.  Because we're in the business of helping companies build websites...we wanted to take a look. It's very pretty.  Nice images, clear text and not too crowded.

On a hunch I decided to try to bring it up on my iPhone.  Disaster.  The 'new revamped website' was not...responsive.  In other words to actually use the site on my phone I had to 'pinch and scroll" around just to fine the phone number.

Weary...and...sad.

This very public, very connected company must think that the 50% of web searches that are done on a mobile device simply don't matter.  That of 1,000 people that search for their site only 500 will be able to use it properly.

And, nope...it's not money.  This company has...plenty.  It's just silly. And a waste and...

Never mind.  I can tell it doesn't do any good.

Insight Advertising, Marketing & Communications is the fuel that powers Insight on Business the News Hour heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Here is the podcast page...

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What Was That Stat?

From Insight on Business the News Hour with Michael Libbie a report Woman Shopping Mobile from this week:

The National Retail Federation reported that spending over the Thanksgiving weekend dropped 2.7% compared to a year ago. On the crucial Black Friday shopping day, online sales accounted for 44% of the total, up from 41% last year, the NRF noted.

So, why should you care?  Here is the rest of the story:

Shoppers are shifting more of their holiday purchasing online for several reasons we think: E-commerce websites are more convenient than physical stores, more deals and promotions are on the web now, more people have mobile devices which makes it easier to shop online and hot holiday items that sell out quickly are often still available on the Internet.

Notice what we wrote and highlighted.  Which begs the question, "Can consumers use their mobile device to access your website and actually use it?"

If not...you must get "responsive design"...now.

You are welcome.

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